I talk a fair amount about claiming and optimizing your Google My Business listing (a.k.a Plus Local, a.k.a. Places, a.k.a. Local Business Center) here on our blog, with passing mention of claiming other listings/citations to boost your local profile, but until today we’ve never had much to say about Apple when it comes to local business listings. With the launch of Apple Maps Connect, local businesses can now manage their presence in Apple Maps apps, and today we show you how.
From time to time I enjoy biting into a juicy schadenfreude sandwich over search engine failures. Petty? Certainly, but when you spend every day bowing to search engines and complying with their quality guidelines – hoping they’ll reward you with rankings – it’s always nice to see they aren’t perfect either. Like any oppressed people, there’s a certain catharsis that comes from mocking our tyrants. Today we take Google to task for recently breaking their own mobile optimization rules.
See Vermont Design Works and dozens of players in our State’s tech industry at the 2014 Vermont Tech Jam. This two day event combines a tech expo and job fair to showcase the amazing work of our state’s most innovative companies, non-profits, and education institutions. Find us in booth A07 in Memorial Auditorium on October 24-25, 2014.
For Vermont’s Technology Month, we’re posting about VDW’s contributions to the creative economy and tech community. We start with our work with Symfony, open source software that provides the architecture on which we build custom applications and websites. VDW’s staff are part of a global community of developers who contribute to the tools, documents, and software that powers the Symfony framework.
Authorship may be dead, but there are still other ways to set your content apart and help your pages stand out in search results. Today we explore one of the newer options available for providing specific types of underlying information to Google and other search engines in order to enhance the appearance and relevance of a website in search results.
If you’ve been involved with online marketing at any level in recent years, there’s a good chance you’ve heard the buzzword “authorship” making the rounds. Like other clichéd but necessary strategies including “social media marketing”, “inbound marketing” and “content marketing”, SEOs like myself have implored our clients to board the authorship train before it left the station. And with good reason – this was a strategy created and recommended by the by Google itself.
Earlier this year we launched a website for Smash Your Scale, a revolutionary new online community and therapy program focused on women’s nutrition, health and positive body image. Smash Your Scale chose Vermont Design Works to build their custom and mobile-friendly responsive website, knowing that as a new start-up they couldn’t take any chances when it came to making their website accessible to users, regardless of their device and screen size.
It’s hard believe that it was over two years ago that we posted a Google Analytics goal setup walk-through, but the dates on our blog archives don’t lie – it was July 2012. A lot has changed since then – removal of the old version of GA, navigation overhauls, the proliferation of Universal Analytics – so it seemed we were overdue for an update. Today we review the current Destination Goal setup process, including the new-ish “template” options.
If you’re trying to figure out how to submit your sitemap/website URLs to Google for indexing, then you’ve come to the right place. In today’s post, we’ll show you how to set up a Google Webmaster tools account, verify that you own your site, and then submit your XML sitemap.
Today we’re excited to announce the launching of several new websites for our most recent client, Vermont Electric Power Company (VELCO). In addition to the company’s primary website, VELCO required separate sites for planning committees and subsidiaries. Each site comes bundled with our proprietary content management system, custom tools and much more. We also built each using responsive design to provide consistent desktop/mobile experiences. Take a look at the new sites and learn a bit about where your electricity comes from today!