Jun 14 2013

Fathers’ Day Lessons: Power of Dad (and a good message)

By: Sara Munro

Oral B screen shot

Fathers’ Day 2013 marketing campaigns show a different side of fathers and the power of a good message to get our attention. Those who haven’t converted using new media tools can take a lesson from my dad who adapted to technology throughout his career (and now retirement). At VDW, we coach our clients to apply their tried and true communications skills to new communications tools. We also enjoy creating new memories with our fathers in Vermont as well as a good YouTube video.

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May 6 2013

Vermont Girls Summer Camp Rebuilds After Fire – Brown Ledge Opens June, 20!

By: Randy Abair

Brown Ledge Camp - Vermont Summer Camp for Girls

For most of us, the story of a tragic fire at Brown Ledge Camp in Colchester ended with the revelation that 2 teens playing with matches and fireworks were responsible. But you probably hadn’t heard that despite the damage caused by the fire, Brown Ledge has been rebuilding in preparation for the originally scheduled opening of camp on June 20. As a long-time friend and client of ours, we’ve been closely monitoring their rebuilding efforts and are excited to post this update on the remarkable progress they’ve made just in recent weeks.

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Apr 26 2013

Vermont Restaurant Week 2013: April 26-May 5

By: Randy Abair

OLYMPUS DIGITAL CAMERA

Is it that time again already? Yup! Vermont Restaurant Week is back, with feasts and festivities all over the state beginning today – Friday, April 26. 10% of all proceeds go to the Vermont Foodbank, so indulge in some guilt free gorging now through next Sunday and know that you’re not only supporting local restaurants, but helping a great cause – feeding the less fortunate in our area.

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Mar 22 2013

Convert Pinterest Account to Pinterest Business Page

By: Randy Abair

Pinterest Pins

Good news for those who created personal Pinterest accounts for their companies before Pinterest launched business pages – you can easily convert your page! In fact converting your old page is just as easy as setting up a business account from scratch, which of course would be the way to go for those who don’t yet have an account. Today we walk you through the conversion process with screenshots.

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Mar 19 2013

Google Ski Maps – Trail Maps on Your Computer & Mobile Device

By: Randy Abair

Google Ski Trail Maps

Google recently began adding ski trail maps to standard Google Maps (as well as in the satellite view) for some of the nation’s most popular ski resorts. Now skiers and snowboarders can scope out the trail layout before booking vacation plans or as they’re riding the lift up to the top of the mountain. Additionally, Google has started adding 360 “street view” images to some resorts, as well as some of the highest peaks on the planet. Today we take a look at a few examples and discuss where all of this seems to be headed.

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Mar 18 2013

Google Analytics Change History – Now Available

By: Randy Abair

Google Analytics Change History Data

Google Analytics recently added a feature that has been available to Google Adwords users for some time – “Change History”. Now, when any type of account changes are made they’ll be logged in this area for future reference. From new users added and filters applied to Adwords linking and goal setup, Analytics now keeps a record of all important account changes.

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Mar 14 2013

Vermont St. Patrick’s Day 2013 – Parades, Celebrations, Festivities & Other Events

By: Randy Abair

Vermont St. Patrick's Day

Only three days ’til St. Patty’s and you’ve still not made plans? Well get off yer arses and pull yer socks up ya buncha dossers! Check out our list of VT St. Patrick’s Day events and then come suck some diesel with the rest of us bowsies! What’s that? You’ve heard enough of the phrases I’m clearly stealing on-the-fly from this Irish slang list? Fair enough….

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Mar 12 2013

Facebook News Feed Changes March 2013

By: Randy Abair

Facebook News Feed 2013

By now you should be accustomed to one thing when it comes to social media – change. Whenever you get used to the way your Twitter page or Google+ profile works, they come along and pull the rug out from under you. At this point, these overhauls are to be expected – gotta stay fresh! Well, soon it’s Facebook’s (latest) turn. They announced last Thursday that in the coming weeks they’ll be rolling out significant changes to our News Feeds. Facebook intends to create a user experience that is similar across all device types (PCs and mobile), with larger images and of course ads. The social media giant hopes the change fosters increased usage and better engagement with ads as they come up on their first anniversary as a public company.

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Mar 8 2013

Google+ Page Layout Change – Cover Photos Are Now 2120 x 1192

By: Randy Abair

Goolge Plus Cover Photos Just Got Bigger

This week Google decided that instead of fixing any of the ongoing problems with Google+ Local or any of their other services, they would dangle a shiny new object in front of users and require that they update their personal and business pages with massive new images…. or run the risk of having their pages appear broken to users. Additionally Google+ Local added equally large non-interactive maps to the top of all listings, which in many cases only further complicates previously unresolved issues. Today we take a look at what changes were made, how they may have impacted you, and what you should do to deal with them.

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Mar 1 2013

Google Indoor Maps – Explore Airports, Department Stores, Malls and More!

By: Randy Abair

Google Indoor Maps

Did you know that Google will let you view floor plans of places like airports, shopping malls and department stores? This feature has been available in the Maps app on Android devices for some time, but a few months ago was added to Google Maps for desktop as well. Additionally, I’ve discovered a little trick that will allow you to view Google Indoor Maps on iPhones and other iOS devices, which you can use while we wait for their developers to update the iOS Google Maps app.

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