Authorship may be dead, but there are still other ways to set your content apart and help your pages stand out in search results. Today we explore one of the newer options available for providing specific types of underlying information to Google and other search engines in order to enhance the appearance and relevance of a website in search results.
If you’ve been involved with online marketing at any level in recent years, there’s a good chance you’ve heard the buzzword “authorship” making the rounds. Like other clichéd but necessary strategies including “social media marketing”, “inbound marketing” and “content marketing”, SEOs like myself have implored our clients to board the authorship train before it left the station. And with good reason – this was a strategy created and recommended by the by Google itself.
Earlier this year we launched a website for Smash Your Scale, a revolutionary new online community and therapy program focused on women’s nutrition, health and positive body image. Smash Your Scale chose Vermont Design Works to build their custom and mobile-friendly responsive website, knowing that as a new start-up they couldn’t take any chances when it came to making their website accessible to users, regardless of their device and screen size.
It’s hard believe that it was over two years ago that we posted a Google Analytics goal setup walk-through, but the dates on our blog archives don’t lie – it was July 2012. A lot has changed since then – removal of the old version of GA, navigation overhauls, the proliferation of Universal Analytics – so it seemed we were overdue for an update. Today we review the current Destination Goal setup process, including the new-ish “template” options.
If you’re trying to figure out how to submit your sitemap/website URLs to Google for indexing, then you’ve come to the right place. In today’s post, we’ll show you how to set up a Google Webmaster tools account, verify that you own your site, and then submit your XML sitemap.
Vermont Stage Company’s 2014-15 season gets underway in about 6 weeks, but the play posters we designed for this season’s shows are ready now! This is actually the seventh year our friends and long-time clients at VSC have commissioned Vermont Design Works for their play posters, a project our designer always thoroughly enjoys. Check out what we put together for this season’s 4 new plays and then go order your Vermont Stage season subscription – shows sell out fast!
At long last, Google Adwords has developed their own system to track website calls from your paid-search visitors! And the best part? It’s free! (at least for now). There are, however, a few drawbacks – no local numbers and no Google Analytics integration, both of which are features offered by the paid third-party services, so you get what you pay for.
If you work in any field event tangentially related to internet marketing, you’ve no doubt heard about Google Authorship ad nauseam over the the last two or three years. The little process that made it possible for Google to show searchers your little author bio next to content you created. SEOs said to set it up, Google begged you to set it up… It became and remains best practice. Why, then, did Google suddenly remove authorship images from SERPs and where do we go from here?
Our friends and long-time clients at the Energy Co-op of Vermont returned to us once again this year to help develop and grow one of their products into a brand that stands on its own: Co-op Heat Pumps. In order to help facilitate the growth of this brand, Co-op Heat Pumps needed its own search engine optimized website, which we’re excited to announce launched a few weeks back.
Mid-year mark is upon us as well as our mid-year holiday break. VDW will be closed on Friday, July 4th and re-open at 9 am on Monday, July 7th.
While we’re closed, if you have a web project you’d like to discuss with us, feel free to leave us voice message at 802-383-7679 or fill out our contact form. For existing clients who need emergency assistance please call 800-959-0051.