As 2014 comes to a close, it is easy to look at the big successes and even bigger disasters that came from trying too hard. What stands out is that these stories and all of the year end tips and recaps focus on big brands and make poor attempts to be relevant to small and medium sized businesses and non-profit organizations. Our social media recap and look ahead highlights that trends are important to you, the smaller shop and office that is spinning plates and putting out fires everyday. Thus we cut through the noise and present our top picks for what you need to know.
Since the turn of the millennium we’ve had to evolve our online marketing and SEO strategies to fit the latest search trends while ensuring we don’t run afoul of ever changing search engine best practice guidelines. This year has been no exception. Today I’m going to take a look back at what changed about SEO and SEM in 2014 – and then, once again, I will don my absurdly large Miss Cleo hat, and attempt to predict the internet of the future
From huge performance improvements to a seismic shift in how software is built and maintained, 2014 has been a big year of changes and improvements for PHP as a web development platform. The widespread adoption of the package manager Composer signals the end of monolithic frameworks and vendor lock-in. It has kick-started an explosion of modular libraries, which can be used regardless of whether your website is built on Drupal, Wordpress, Symfony or any other platform. Today we take a look at what has changed and the opportunities these transitions present for your website in the coming year.
I talk a fair amount about claiming and optimizing your Google My Business listing (a.k.a Plus Local, a.k.a. Places, a.k.a. Local Business Center) here on our blog, with passing mention of claiming other listings/citations to boost your local profile, but until today we’ve never had much to say about Apple when it comes to local business listings. With the launch of Apple Maps Connect, local businesses can now manage their presence in Apple Maps apps, and today we show you how.
From time to time I enjoy biting into a juicy schadenfreude sandwich over search engine failures. Petty? Certainly, but when you spend every day bowing to search engines and complying with their quality guidelines – hoping they’ll reward you with rankings – it’s always nice to see they aren’t perfect either. Like any oppressed people, there’s a certain catharsis that comes from mocking our tyrants. Today we take Google to task for recently breaking their own mobile optimization rules.
See Vermont Design Works and dozens of players in our State’s tech industry at the 2014 Vermont Tech Jam. This two day event combines a tech expo and job fair to showcase the amazing work of our state’s most innovative companies, non-profits, and education institutions. Find us in booth A07 in Memorial Auditorium on October 24-25, 2014.
For Vermont’s Technology Month, we’re posting about VDW’s contributions to the creative economy and tech community. We start with our work with Symfony, open source software that provides the architecture on which we build custom applications and websites. VDW’s staff are part of a global community of developers who contribute to the tools, documents, and software that powers the Symfony framework.
Authorship may be dead, but there are still other ways to set your content apart and help your pages stand out in search results. Today we explore one of the newer options available for providing specific types of underlying information to Google and other search engines in order to enhance the appearance and relevance of a website in search results.
If you’ve been involved with online marketing at any level in recent years, there’s a good chance you’ve heard the buzzword “authorship” making the rounds. Like other clichéd but necessary strategies including “social media marketing”, “inbound marketing” and “content marketing”, SEOs like myself have implored our clients to board the authorship train before it left the station. And with good reason – this was a strategy created and recommended by the by Google itself.
Earlier this year we launched a website for Smash Your Scale, a revolutionary new online community and therapy program focused on women’s nutrition, health and positive body image. Smash Your Scale chose Vermont Design Works to build their custom and mobile-friendly responsive website, knowing that as a new start-up they couldn’t take any chances when it came to making their website accessible to users, regardless of their device and screen size.