If you work in any field event tangentially related to internet marketing, you’ve no doubt heard about Google Authorship ad nauseam over the the last two or three years. The little process that made it possible for Google to show searchers your little author bio next to content you created. SEOs said to set it up, Google begged you to set it up… It became and remains best practice. Why, then, did Google suddenly remove authorship images from SERPs and where do we go from here?
Our friends and long-time clients at the Energy Co-op of Vermont returned to us once again this year to help develop and grow one of their products into a brand that stands on its own: Co-op Heat Pumps. In order to help facilitate the growth of this brand, Co-op Heat Pumps needed its own search engine optimized website, which we’re excited to announce launched a few weeks back.
Mid-year mark is upon us as well as our mid-year holiday break. VDW will be closed on Friday, July 4th and re-open at 9 am on Monday, July 7th.
While we’re closed, if you have a web project you’d like to discuss with us, feel free to leave us voice message at 802-383-7679 or fill out our contact form. For existing clients who need emergency assistance please call 800-959-0051.
Google Analytics has begun the forced upgrade to Universal Analytics, so it’s time to update your code, including any custom event tracking you have set up for key performance indicators (KPIs) you monitor on your site. Today we show you how to set up event tracking in Universal GA so you can continue monitoring user behavior on your site with accurate, actionable data.
If you’ve set up a Google Analytics account at all in the last several months, then you already know that GA has dropped “Classic Analytics” as an option. For new accounts, Universal Google Analytics is now…. er…. Universal. For those that already had the old GA code installed, however, there is an upgrade process, which we’ll walk you through today. Enjoy!
Facebook’s long promised 2014 overhaul to business pages has finally begun to roll-out. Business/organization page admins can now go and take a brief tour of the new page and then update to it today if they’d like, otherwise you’ll just be automatically upgraded on June 20 when Facebook pushes the change live for all pages.
As you build your business online, Google+ will bring a lot of power to your content. Once you have a Google+ page, it’s time to create a YouTube channel. These step by step instructions will help you link the new channel to your G+ page.
While all Google Analytics users should be taking advantage of goals and custom reports to monitor their website users’ behavior to make better online marketing decisions, there are other underutilized tools at our disposal that are necessary to track certain actions that aren’t otherwise trackable with the default GA install. Chief among these features, arguably, is “event” tracking – and it only takes a few minutes to set up!
Have you ever heard of the holiday “Decoration Day”? Probably not, but it was a real holiday, one your grandparents or great-grandparents probably celebrated annually throughout most of their lives. In fact you probably celebrate it even now without knowing it. Today we’d like to offer you a dose of Memorial Day Trivia with a brief history lesson that answers the question, “What is Decoration Day?”
With less than a week left before the 2014 Vermont Chamber Business & Industry EXPO, we thought it was time to tell you a bit about the event and what we’ll be doing there this year. In addition to being exhibitors again this year, VDW owner Andrew Allen will be giving a presentation entitled “8 Web Essentials You Need Before Social Media”. Check out the seminar for a crash course in online marketing and then stop by booth 148 to talk about your upcoming web development or marketing project!