2012 was the year of the Panda and Penguin for SEOs… so what sort of creatures should we expect Google to turn our world upside down with in 2013? Today we take a look predictions made by one of the industry’s foremost experts, Rand Fishkin of SEOMoz. We’ll offer our take on Rand’s predictions as well as a few of our own.
As tempting as it might seem when you’ve got a website your want to rank quickly, don’t ever get involved with link building schemes that promise you things like “10,000 backlinks for $99”. These are blackhat SEOs trying to trick Google’s ranking algorithms with webspam and when Google catches on (and they always do eventually), it’s YOUR site that’s punished – not the shady weasels you hired to build your links. This issue is once again in the forefront after Google Webmaster Tools sent out its second notification of the year regarding suspicious, unnatural backlinks.
In this post we’ll examine the differences in the messages Google WMT sent out this week and the more dire warnings they sent back in March. We’ll also discuss what actions you should take now, if any and why Google has decided to change up the language in their unnatural inbound link messages.
Over the last decade, it’s become widely known that Google counts the number and quality of inbound links to a given website (or web page) as one of the most important factors in its keyword rankings. Basically the more links out there that point to your website from websites that are talking about similar topics, especially authority websites that have other sites linking to them, the better. While inbound links have essentially always factored in to web rankings, it’s only been in recent years that most webmasters and business owners have taken notice. Just a decade ago there were a lot of businesses that didn’t even have an online presence, much less a website they needed to rank on the first page of Google’s search results for important searches related to their product offerings. Heck, Google itself started out as a research project just 16 years and in it wasn’t at all what it is today in those first few years.