As 2014 comes to a close, it is easy to look at the big successes and even bigger disasters that came from trying too hard. What stands out is that these stories and all of the year end tips and recaps focus on big brands and make poor attempts to be relevant to small and medium sized businesses and non-profit organizations. Our social media recap and look ahead highlights that trends are important to you, the smaller shop and office that is spinning plates and putting out fires everyday. Thus we cut through the noise and present our top picks for what you need to know.
Facebook’s long promised 2014 overhaul to business pages has finally begun to roll-out. Business/organization page admins can now go and take a brief tour of the new page and then update to it today if they’d like, otherwise you’ll just be automatically upgraded on June 20 when Facebook pushes the change live for all pages.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
Can we say that 2013 was THE year for social media? Probably not. We can say that 2013 was a year that social media firmly established itself in our daily lives. In addition to what we searched for and what we tweeted about, there were consistent trends that impact how we use each network.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
By now you should be accustomed to one thing when it comes to social media – change. Whenever you get used to the way your Twitter page or Google+ profile works, they come along and pull the rug out from under you. At this point, these overhauls are to be expected – gotta stay fresh! Well, soon it’s Facebook’s (latest) turn. They announced last Thursday that in the coming weeks they’ll be rolling out significant changes to our News Feeds. Facebook intends to create a user experience that is similar across all device types (PCs and mobile), with larger images and of course ads. The social media giant hopes the change fosters increased usage and better engagement with ads as they come up on their first anniversary as a public company.
Did you know it’s possible to post your YouTube videos directly to your Facebook profile and your Twitter account? Today we’ll show you how to adjust settings inside of your YouTube account so that new uploads, comments, and more are automatically posted to your social media accounts.
Today we take a comprehensive look at the various ways you can link together your business/organization Twitter accounts and Facebook pages. We’ll discuss how you can post from Twitter to FB, from FB to Twitter and how you can use a tool called TweetDeck to post to multiple Twitter accounts (individually or all at once) using a single login, as well as post to Facebook pages that you admin from the same place.
In June we talked about Facebook Offers, a pilot program being tested with just a handful of businesses. Business owners could create and post “offers” ($10 off, free pint of fries, etc.) to the business pages, users could claim them and then redeem them with printed out emails or by showing these emails on their smartphones. The program is now open to the public, but it’s also now a paid service and there is a “like” threshold that you must meet before you can post offers.
Facebook is playing catch up by adding a “schedule posts” feature, but we’re just glad to see they’re playing at all. Better late than never. Of course we are talking about Facebook, so your suspicions are correct – there are bugs. Usually problems on Facebook are the result of plugins or apps that get break after a major FB update, but in this case it looks like they launched the new feature with the bug and they may not be aware of it. Today we’ll talk about how we nailed down the problem and what you can do about it.