It’s no secret that Google is constantly changing the layout of its search results pages to better serve users, increase the likelihood of ad clicks and stay ahead of any search engine that would dare challenge their dominance. It’s rare, however, that Google changes the appearance of organic listings to give a boost to businesses when users search specifically for their brands – but that may be the goal of a test I just spotted this week. Or am I being naive and missing the obvious, less altruistic motives behind this would-be change to SERPs (search engine results pages)?
If you’ve ever noticed little head-shot photos to the left of certain search results in Google and wondered how you could get your photo to appear with your content too, today we show how to make it happen. Dive in to learn both methods for verifying Google+ authorship so you can add this eye-catching new feature that is known to build trust and boost click-through rates.
It’s been nearly a year since Google first launched the Knowledge Graph Carousel, but less than two months ago they introduced a major change – the inclusion of local businesses for certain types of searches. Prior to this summer, the carousel was generally just shown for informational searches. The implications stand to be huge for local SEO, especially as Google continues adding services to the already 300+ that trigger the carousel.
In Part I of our two part series on the latest modifications to Google search results pages, we discuss how the appearance of the carousel and knowledge graph have evolved over the past year, as well as other tweaks that seem minor in isolation, but when viewed in the aggregate represent a significant change.
Gird your loins Adwords advertisers, it’s Enhanced Campaign upgrade time! In fact the deadline to upgrade before Google does it for you was this Monday, July 22. This transition represents a significant change to how we all advertise on Google so we thought we’d give you a bit of a crash course on what it means for your campaigns and link you to some other helpful resources. The full roll-out of the forced changeover will take place in the coming weeks, so we wanted to help you prepare if you haven’t already and offer our services if you’d like assistance.
Did you know that Google sometimes asks for user input on search results? I’ve heard about tests they’ve run in the past, but until a few weekends ago, I’d never experienced this myself. So why did I get the privilege when so few have? Perhaps it had something to do with the subject matter of my search, but it’s most likely random. Still, I’ll explain how I triggered the test so you can draw your own conclusions. We’ll also get an explanation straight from the horse’s mouth.
These kids today and their abbreviations and acronyms, or in this case an initialism. I’ve basically given up trying to keep up at this point, but that doesn’t mean I don’t want to know what these things mean when I see them. This curiosity brought me on a short journey into some interesting search results pages recently and today I thought I’d share a few observations with you. As they become more pervasive, it’s going to be important to understand how you can harness the power of “intelligent search results” and use them to your advantage.
Since 2011, Google has released animals into their search results to devour low quality search results and spammers. First Panda came to punish “low quality sites” where content was thin and/or “scraped” from other sites. Then ins 2012 Penguin marched in and pecked all violators of Webmaster Guidelines, like link spammers and keyword stuffers. That got us wondering – What update animal will Google release on the world wild web next?
2012 was the year of the Panda and Penguin for SEOs… so what sort of creatures should we expect Google to turn our world upside down with in 2013? Today we take a look predictions made by one of the industry’s foremost experts, Rand Fishkin of SEOMoz. We’ll offer our take on Rand’s predictions as well as a few of our own.
Our latest case study of local search results, both in local packs and “local organics” – a search for “laser tag” on Google, Bing and Yahoo! Today we exam both the similarities and the differences in search results on the world’s top 3 search engines and revisit an issue we’ve discussed recently – Bing powered Yahoo! results pages differing significantly from Bing results.