Are Google and Verizon’s new logos a refreshing change or a generic step in the wrong direction? How will these new logos impact their overall brand?
A few weeks ago Google announced April 21, 2015 as the deadline for making your site mobile-friendly. What does this means for your website and how you can adapt? Today’s we answer those questions and more as the next phase in mobile SEO and mobile-friendly web development gets underway. Existing Vermont Design Works clients, please take note!
Authorship may be dead, but there are still other ways to set your content apart and help your pages stand out in search results. Today we explore one of the newer options available for providing specific types of underlying information to Google and other search engines in order to enhance the appearance and relevance of a website in search results.
If you work in any field event tangentially related to internet marketing, you’ve no doubt heard about Google Authorship ad nauseam over the the last two or three years. The little process that made it possible for Google to show searchers your little author bio next to content you created. SEOs said to set it up, Google begged you to set it up… It became and remains best practice. Why, then, did Google suddenly remove authorship images from SERPs and where do we go from here?
Did you recently discover some unsolicited and unannounced changes to your Google Analytics account? If you’re wondering why 2 of your most important metrics disappeared and were replaced, don’t panic – it was really just a label language tweak. Today we discuss what changed in GA and why they changed it.
When it comes to Google’s SERPs (Search Engine Results Pages), the only constant is change. Whether it’s monkeying with font sizes, moving navigation or adding the “knowledge graph”, they keep us busy just trying to figure out where things are headed. The latest examples are among the most significant over the last several years, and after months of testing, are apparently being pushed live to all users. Read on to see what “new” Google search results pages now look like.
Google Maps has been dancing around the idea of 3D maps for years, but in the past three dimensional imagery was elusive unless users had “built” 3D virtual models. Google is now poised to quickly render manual model building obsolete (for Google Maps anyway), with the roll-out of 3D satellite imagery. I can’t begin to tell you how they do it, but today I give you an overview of the stunning, explorable 360° photography now available in “New” Google Maps and Google Earth for desktop and mobile.
Can you really search engine optimize a PDF document? If so, how is PDF SEO done? What if Google is indexing and ranking PDFs that you wanted to keep private? We answer all of these questions and more in today’s post about SEO for PDF documents.
One of our clients recently approached us to inquire about changing one of the primary keywords used to optimize their site. As it turns out, in just two short years industry nomenclature changed significantly and previously important keywords were now overshadowed by newly popularized phraseology. Today’s study is a case study in understanding how your target audience searches and optimizing your site for those terms.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013’s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.