When it comes to Google’s SERPs (Search Engine Results Pages), the only constant is change. Whether it’s monkeying with font sizes, moving navigation or adding the “knowledge graph”, they keep us busy just trying to figure out where things are headed. The latest examples are among the most significant over the last several years, and after months of testing, are apparently being pushed live to all users. Read on to see what “new” Google search results pages now look like.
Google Maps has been dancing around the idea of 3D maps for years, but in the past three dimensional imagery was elusive unless users had “built” 3D virtual models. Google is now poised to quickly render manual model building obsolete (for Google Maps anyway), with the roll-out of 3D satellite imagery. I can’t begin to tell you how they do it, but today I give you an overview of the stunning, explorable 360° photography now available in “New” Google Maps and Google Earth for desktop and mobile.
Can you really search engine optimize a PDF document? If so, how is PDF SEO done? What if Google is indexing and ranking PDFs that you wanted to keep private? We answer all of these questions and more in today’s post about SEO for PDF documents.
One of our clients recently approached us to inquire about changing one of the primary keywords used to optimize their site. As it turns out, in just two short years industry nomenclature changed significantly and previously important keywords were now overshadowed by newly popularized phraseology. Today’s study is a case study in understanding how your target audience searches and optimizing your site for those terms.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
For two years Google Analytics has been slowly implementing “secure search” and reducing the amount of Google organic keyword data they provide webmaster. It started with logged in users before being rolled-out to the latest versions of many browsers. The nail in the coffin came in September when Google launched “secure search for all”. Many are asking why, but the more important question is, how do we adapt?
It’s no secret that Google is constantly changing the layout of its search results pages to better serve users, increase the likelihood of ad clicks and stay ahead of any search engine that would dare challenge their dominance. It’s rare, however, that Google changes the appearance of organic listings to give a boost to businesses when users search specifically for their brands – but that may be the goal of a test I just spotted this week. Or am I being naive and missing the obvious, less altruistic motives behind this would-be change to SERPs (search engine results pages)?
If you’ve ever noticed little head-shot photos to the left of certain search results in Google and wondered how you could get your photo to appear with your content too, today we show how to make it happen. Dive in to learn both methods for verifying Google+ authorship so you can add this eye-catching new feature that is known to build trust and boost click-through rates.
It’s been nearly a year since Google first launched the Knowledge Graph Carousel, but less than two months ago they introduced a major change – the inclusion of local businesses for certain types of searches. Prior to this summer, the carousel was generally just shown for informational searches. The implications stand to be huge for local SEO, especially as Google continues adding services to the already 300+ that trigger the carousel.
In Part I of our two part series on the latest modifications to Google search results pages, we discuss how the appearance of the carousel and knowledge graph have evolved over the past year, as well as other tweaks that seem minor in isolation, but when viewed in the aggregate represent a significant change.