Authorship may be dead, but there are still other ways to set your content apart and help your pages stand out in search results. Today we explore one of the newer options available for providing specific types of underlying information to Google and other search engines in order to enhance the appearance and relevance of a website in search results.
If you work in any field event tangentially related to internet marketing, you’ve no doubt heard about Google Authorship ad nauseam over the the last two or three years. The little process that made it possible for Google to show searchers your little author bio next to content you created. SEOs said to set it up, Google begged you to set it up… It became and remains best practice. Why, then, did Google suddenly remove authorship images from SERPs and where do we go from here?
Did you recently discover some unsolicited and unannounced changes to your Google Analytics account? If you’re wondering why 2 of your most important metrics disappeared and were replaced, don’t panic – it was really just a label language tweak. Today we discuss what changed in GA and why they changed it.
When it comes to Google’s SERPs (Search Engine Results Pages), the only constant is change. Whether it’s monkeying with font sizes, moving navigation or adding the “knowledge graph”, they keep us busy just trying to figure out where things are headed. The latest examples are among the most significant over the last several years, and after months of testing, are apparently being pushed live to all users. Read on to see what “new” Google search results pages now look like.
Google Maps has been dancing around the idea of 3D maps for years, but in the past three dimensional imagery was elusive unless users had “built” 3D virtual models. Google is now poised to quickly render manual model building obsolete (for Google Maps anyway), with the roll-out of 3D satellite imagery. I can’t begin to tell you how they do it, but today I give you an overview of the stunning, explorable 360° photography now available in “New” Google Maps and Google Earth for desktop and mobile.
Can you really search engine optimize a PDF document? If so, how is PDF SEO done? What if Google is indexing and ranking PDFs that you wanted to keep private? We answer all of these questions and more in today’s post about SEO for PDF documents.
One of our clients recently approached us to inquire about changing one of the primary keywords used to optimize their site. As it turns out, in just two short years industry nomenclature changed significantly and previously important keywords were now overshadowed by newly popularized phraseology. Today’s study is a case study in understanding how your target audience searches and optimizing your site for those terms.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
For two years Google Analytics has been slowly implementing “secure search” and reducing the amount of Google organic keyword data they provide webmaster. It started with logged in users before being rolled-out to the latest versions of many browsers. The nail in the coffin came in September when Google launched “secure search for all”. Many are asking why, but the more important question is, how do we adapt?
It’s no secret that Google is constantly changing the layout of its search results pages to better serve users, increase the likelihood of ad clicks and stay ahead of any search engine that would dare challenge their dominance. It’s rare, however, that Google changes the appearance of organic listings to give a boost to businesses when users search specifically for their brands – but that may be the goal of a test I just spotted this week. Or am I being naive and missing the obvious, less altruistic motives behind this would-be change to SERPs (search engine results pages)?