Since the turn of the millennium we’ve had to evolve our online marketing and SEO strategies to fit the latest search trends while ensuring we don’t run afoul of ever changing search engine best practice guidelines. This year has been no exception. Today I’m going to take a look back at what changed about SEO and SEM in 2014 – and then, once again, I will don my absurdly large Miss Cleo hat, and attempt to predict the internet of the future
At long last, Google Adwords has developed their own system to track website calls from your paid-search visitors! And the best part? It’s free! (at least for now). There are, however, a few drawbacks – no local numbers and no Google Analytics integration, both of which are features offered by the paid third-party services, so you get what you pay for.
When it comes to Google’s SERPs (Search Engine Results Pages), the only constant is change. Whether it’s monkeying with font sizes, moving navigation or adding the “knowledge graph”, they keep us busy just trying to figure out where things are headed. The latest examples are among the most significant over the last several years, and after months of testing, are apparently being pushed live to all users. Read on to see what “new” Google search results pages now look like.
If it seems like it’s only been a year since we blogged about changes to the Google Analytics interface, it’s because it has. Last January we mentioned some tweaks made to the general layout of GA, which came on the heels of a complete overhaul and eventual removal of the familiar “old version” many had continued to rely on via a hidden footer link as Google phased in forced adoption of the new version. Now a design update is set to roll out to your account in the coming weeks and we’ve got your sneak peek here today.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
For two years Google Analytics has been slowly implementing “secure search” and reducing the amount of Google organic keyword data they provide webmaster. It started with logged in users before being rolled-out to the latest versions of many browsers. The nail in the coffin came in September when Google launched “secure search for all”. Many are asking why, but the more important question is, how do we adapt?
Gird your loins Adwords advertisers, it’s Enhanced Campaign upgrade time! In fact the deadline to upgrade before Google does it for you was this Monday, July 22. This transition represents a significant change to how we all advertise on Google so we thought we’d give you a bit of a crash course on what it means for your campaigns and link you to some other helpful resources. The full roll-out of the forced changeover will take place in the coming weeks, so we wanted to help you prepare if you haven’t already and offer our services if you’d like assistance.
Google Analytics recently added a feature that has been available to Google Adwords users for some time – “Change History”. Now, when any type of account changes are made they’ll be logged in this area for future reference. From new users added and filters applied to Adwords linking and goal setup, Analytics now keeps a record of all important account changes.
Back in May, Google Adwords added a new filter and reporting feature called “Auction Insights”. As you might expect, the feature provides advertisers with some insight into how their competitors’ ads are performing. Insights is a great new feature, but it’s somewhat limited because while it provides some great advanced impression information about competitors’ ads, it doesn’t tell you much about how those ads perform in terms of conversions or click-throughs. In today’s post we break down the anatomy of the ad auction and discuss the setup of the auction insights filter.