Google Analytics recently added a feature that has been available to Google Adwords users for some time – “Change History”. Now, when any type of account changes are made they’ll be logged in this area for future reference. From new users added and filters applied to Adwords linking and goal setup, Analytics now keeps a record of all important account changes.
Earlier this week, Google Analytics made some subtle but not insignificant interface changes to, mainly to the horizontal and vertical navigation. The labels aren’t dramatically different, but some items have moved around and this is just sort of a crash course on what changed and where you’ll now need to go to access certain features and menus.
Earlier this month Google Analytics officially killed the “Old Version”, forcing the remaining stragglers to begin using the new interface that launched in 2011. For Analytics users suffering from withdrawal, you might have been fooled in to thinking GA had resurrected your old friend if you’ve accessed GA through an Adwords account, because the “Old Version” link is still present. But don’t get too excited. Read the rest of this post to learn about how this is all just a big tease.
Hey, remember back in April when we freaked out that the old version of Google Analytics was gone, but then we reeled it back in a bit after finding that Google had just hidden the “Old Version” link in the footer? Well, now it’s panic time again if you haven’t familiarized yourself with the new interface, because GA just announced that they’re killing the old version tomorrow. So let this serve as your 24 hour (if that) warning.
Did you panic when Google Analytics started replacing some of your organic keyword data with (not provided)? Well you can relax (for now). There are some custom reports and careful analysis you can do to regain some of that lost keyword data in order to assist you in your ongoing search engine optimization efforts.
Note: As I began writing this post I intended to cover all issues surrounding “(not provided)”, but it quickly became clear this should be split in two – 1. What happened? 2. What now? Part 1 will serve an explanation of what Google did, why they did it, and how it impacts you as a […]
If you’re running a website but not tracking conversions, how do you determine ROI? Sadly most website owners don’t feel they have the time or expertise to monitor web visitor behavior and analyze their marketing efforts. The good news is it’s a lot simpler than you might think, but it will require a little bit of effort. A great first step is setting up Google Analytics goals for basic conversion tracking. Today we’ll show you how easy this is to do.
Well, everyone knew this day was coming, and I suppose I’m lucky to have been able to hang on to the familiar old interface as long as I have, but it appears that Google Analytics has finally done away with the “Old Version” option.