If it seems like it’s only been a year since we blogged about changes to the Google Analytics interface, it’s because it has. Last January we mentioned some tweaks made to the general layout of GA, which came on the heels of a complete overhaul and eventual removal of the familiar “old version” many had continued to rely on via a hidden footer link as Google phased in forced adoption of the new version. Now a design update is set to roll out to your account in the coming weeks and we’ve got your sneak peek here today.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
For two years Google Analytics has been slowly implementing “secure search” and reducing the amount of Google organic keyword data they provide webmaster. It started with logged in users before being rolled-out to the latest versions of many browsers. The nail in the coffin came in September when Google launched “secure search for all”. Many are asking why, but the more important question is, how do we adapt?
Google Analytics recently added a feature that has been available to Google Adwords users for some time – “Change History”. Now, when any type of account changes are made they’ll be logged in this area for future reference. From new users added and filters applied to Adwords linking and goal setup, Analytics now keeps a record of all important account changes.
Earlier this week, Google Analytics made some subtle but not insignificant interface changes to, mainly to the horizontal and vertical navigation. The labels aren’t dramatically different, but some items have moved around and this is just sort of a crash course on what changed and where you’ll now need to go to access certain features and menus.
Earlier this month Google Analytics officially killed the “Old Version”, forcing the remaining stragglers to begin using the new interface that launched in 2011. For Analytics users suffering from withdrawal, you might have been fooled in to thinking GA had resurrected your old friend if you’ve accessed GA through an Adwords account, because the “Old Version” link is still present. But don’t get too excited. Read the rest of this post to learn about how this is all just a big tease.
Hey, remember back in April when we freaked out that the old version of Google Analytics was gone, but then we reeled it back in a bit after finding that Google had just hidden the “Old Version” link in the footer? Well, now it’s panic time again if you haven’t familiarized yourself with the new interface, because GA just announced that they’re killing the old version tomorrow. So let this serve as your 24 hour (if that) warning.
Did you panic when Google Analytics started replacing some of your organic keyword data with (not provided)? Well you can relax (for now). There are some custom reports and careful analysis you can do to regain some of that lost keyword data in order to assist you in your ongoing search engine optimization efforts.
Once upon a time, Google Analytics gave webmasters all sorts of great insight into how their website visitors searched before winding up on their site. And then one day… they just took it away! Organic keyword data is critical for online marketers to understand their web visitors’ behavior and market to them effectively. Today we try to answer the question many are asking, like “What happened?” and “What do we do now?”.
If you’re running a website but not tracking conversions, how do you determine ROI? Sadly most website owners don’t feel they have the time or expertise to monitor web visitor behavior and analyze their marketing efforts. The good news is it’s a lot simpler than you might think, but it will require a little bit of effort. A great first step is setting up Google Analytics goals for basic conversion tracking. Today we’ll show you how easy this is to do.