Since the turn of the millennium we’ve had to evolve our online marketing and SEO strategies to fit the latest search trends while ensuring we don’t run afoul of ever changing search engine best practice guidelines. This year has been no exception. Today I’m going to take a look back at what changed about SEO and SEM in 2014 – and then, once again, I will don my absurdly large Miss Cleo hat, and attempt to predict the internet of the future
It’s hard believe that it was over two years ago that we posted a Google Analytics goal setup walk-through, but the dates on our blog archives don’t lie – it was July 2012. A lot has changed since then – removal of the old version of GA, navigation overhauls, the proliferation of Universal Analytics – so it seemed we were overdue for an update. Today we review the current Destination Goal setup process, including the new-ish “template” options.
Google Analytics has begun the forced upgrade to Universal Analytics, so it’s time to update your code, including any custom event tracking you have set up for key performance indicators (KPIs) you monitor on your site. Today we show you how to set up event tracking in Universal GA so you can continue monitoring user behavior on your site with accurate, actionable data.
If you’ve set up a Google Analytics account at all in the last several months, then you already know that GA has dropped “Classic Analytics” as an option. For new accounts, Universal Google Analytics is now…. er…. Universal. For those that already had the old GA code installed, however, there is an upgrade process, which we’ll walk you through today. Enjoy!
While all Google Analytics users should be taking advantage of goals and custom reports to monitor their website users’ behavior to make better online marketing decisions, there are other underutilized tools at our disposal that are necessary to track certain actions that aren’t otherwise trackable with the default GA install. Chief among these features, arguably, is “event” tracking – and it only takes a few minutes to set up!
Did you recently discover some unsolicited and unannounced changes to your Google Analytics account? If you’re wondering why 2 of your most important metrics disappeared and were replaced, don’t panic – it was really just a label language tweak. Today we discuss what changed in GA and why they changed it.
While we always applaud the few web design clients who’ve had the foresight to have Google Analytics already installed on their old websites, it never ceases to amaze us how many of them aren’t filtering out their own traffic. Including internal traffic skews all metrics, making the data much less actionable. For this reason, we always filter all of our own and our clients traffic out of our their Analytics data, and today we’d like to show you how you can block your own internal traffic as well.
All joking aside, with mobile explosion over the past several years we’ve been inundated with articles expressing the importance of mobile design, SEO and conversion strategies. Rather than bore you with a deluge of statistics about skyrocketing mobile usage, something I think we’re all aware of at this stage, today I’d instead like to talk ‘mobile conversion tracking’. After all, how can you develop and improve your mobile strategy without that data?
If it seems like it’s only been a year since we blogged about changes to the Google Analytics interface, it’s because it has. Last January we mentioned some tweaks made to the general layout of GA, which came on the heels of a complete overhaul and eventual removal of the familiar “old version” many had continued to rely on via a hidden footer link as Google phased in forced adoption of the new version. Now a design update is set to roll out to your account in the coming weeks and we’ve got your sneak peek here today.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013’s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.