Today, on the Analytics blog, Google announced the launch of their new “Google Tag Manager” product. What does the tag manager do? Google says that Tag Manager was created to provide marketers with the ability to add tags (tracking codes, etc.) to their websites without having to bother IT people. Essentially it’s a “cut out the middleman” tool for marketers, allowing them to add, remove and change tags on their own. But are there any risks?
As tempting as it might seem when you’ve got a website your want to rank quickly, don’t ever get involved with link building schemes that promise you things like “10,000 backlinks for $99″. These are blackhat SEOs trying to trick Google’s ranking algorithms with webspam and when Google catches on (and they always do eventually), it’s YOUR site that’s punished – not the shady weasels you hired to build your links. This issue is once again in the forefront after Google Webmaster Tools sent out its second notification of the year regarding suspicious, unnatural backlinks.
In this post we’ll examine the differences in the messages Google WMT sent out this week and the more dire warnings they sent back in March. We’ll also discuss what actions you should take now, if any and why Google has decided to change up the language in their unnatural inbound link messages.
For years SEOs have racked their brains trying to figure out how to get their websites an their clients’ websites to rank #1 in Google. Google has understandably never provided details on just how to accomplish this goal because whenever they’ve given an inch in the past, blackhat SEO webspammers have taken a mile. But today that all changes. In a compilation of clips Matt Cutts probably hoped had never seen the light of day, we learn exactly what it takes to get a website ranked above all other Google search results.
In an age when Google seems to be punishing (through lower rankings) legitimate websites, while rewarding a lot of spammers/black-hat SEOs, all while telling us they’re introducing great improvements to their search algorithms, it seems particularly funny to see the folks at Google Webmaster Tools can’t even follow their own best practices for tags.