As tempting as it might seem when you’ve got a website your want to rank quickly, don’t ever get involved with link building schemes that promise you things like “10,000 backlinks for $99″. These are blackhat SEOs trying to trick Google’s ranking algorithms with webspam and when Google catches on (and they always do eventually), it’s YOUR site that’s punished – not the shady weasels you hired to build your links. This issue is once again in the forefront after Google Webmaster Tools sent out its second notification of the year regarding suspicious, unnatural backlinks.
In this post we’ll examine the differences in the messages Google WMT sent out this week and the more dire warnings they sent back in March. We’ll also discuss what actions you should take now, if any and why Google has decided to change up the language in their unnatural inbound link messages.