Fathers’ Day 2013 marketing campaigns show a different side of fathers and the power of a good message to get our attention. Those who haven’t converted using new media tools can take a lesson from my dad who adapted to technology throughout his career (and now retirement). At VDW, we coach our clients to apply their tried and true communications skills to new communications tools. We also enjoy creating new memories with our fathers in Vermont as well as a good YouTube video.
2012 was the year of the Panda and Penguin for SEOs… so what sort of creatures should we expect Google to turn our world upside down with in 2013? Today we take a look predictions made by one of the industry’s foremost experts, Rand Fishkin of SEOMoz. We’ll offer our take on Rand’s predictions as well as a few of our own.
A date comparison option has been available in Analytics for years, but many of us have wondered why it was never available inside of Adwords as well. Well, it seems that Google has heard the request because today the feature was added… but don’t get too excited – it’s very limited on features at this point. At least it’s a step in the right direction.
Google Adwords changes are nothing new, but when your campaigns target specific regions, it’s especially important to understand how any new geotargeting changes might impact the performance and success of your campaigns. Adwords recently made some significant changes to location targeting options for various countries around the world, including the addition of an option to target regions in the United States based on Nielsen® DMA® (Designated Market Areas) regions.
This isn’t the first time we’ve caught a major corporation fouling up their own Adwords PPC ads, but it’s certainly a doozy. It appears that Apple set up an Adwords campaign to advertise the iPad, but it would seem they’re broad match bidding on the keyword “tablet” without any negative keywords to prevent lower quality clicks. In fact it looks as is there isn’t any campaign management taking place. In this post we talk a bout why they might be doing this, if they’re even aware.
Setting aside my laundry list of complaints about what Google has done to their keyword tool over the years, they’ve made a recent change that is somewhat perplexing. At least this time they didn’t drop features or replace good features with terrible ones, but the change is still odd. They’ve recently added a disclaimer that explicitly tells users that Google washes its hands of all responsibility when it comes to decisions the individual advertiser makes and stating that they don’t guarantee any level of success. But how is all of this new?
A couple of years back, Google overhauled the tool leaving us all learning a new tool (or being forced to make an extra click for the old version. Sound familiar?). Eventually the old version link disappeared and we were all forced to learn the new tool. It’s never been great in my opinion, but it’s been adequate. Then today I noticed the helpful folks at Google Adwords are testing a new (optional) feature in the keyword tool – “Ad Group Ideas (Beta)”.