Since the turn of the millennium we’ve had to evolve our online marketing and SEO strategies to fit the latest search trends while ensuring we don’t run afoul of ever changing search engine best practice guidelines. This year has been no exception. Today I’m going to take a look back at what changed about SEO and SEM in 2014 – and then, once again, I will don my absurdly large Miss Cleo hat, and attempt to predict the internet of the future
If you’ve been involved with online marketing at any level in recent years, there’s a good chance you’ve heard the buzzword “authorship” making the rounds. Like other clichéd but necessary strategies including “social media marketing”, “inbound marketing” and “content marketing”, SEOs like myself have implored our clients to board the authorship train before it left the station. And with good reason – this was a strategy created and recommended by the by Google itself.
If you work in any field event tangentially related to internet marketing, you’ve no doubt heard about Google Authorship ad nauseam over the the last two or three years. The little process that made it possible for Google to show searchers your little author bio next to content you created. SEOs said to set it up, Google begged you to set it up… It became and remains best practice. Why, then, did Google suddenly remove authorship images from SERPs and where do we go from here?
We’ve shown you how to post videos directly from your iPhone to YouTube on multiple iOS operating systems, including iOS 7 – but now it’s time to take things up a notch and show you how to post full 1080P HD video. In the past this was impossible, but with the help of a sleek app called YouTube Capture, it’s as simple as sharing via any other method.
We took National Cheeseball Day as an opportunity to reveal our creative process for blogging and discuss the purpose of business blogs. We give you key questions to ask how a blog can serve your business. Along the way, you’ll find a few good recipes for cheeseballs too.
All joking aside, with mobile explosion over the past several years we’ve been inundated with articles expressing the importance of mobile design, SEO and conversion strategies. Rather than bore you with a deluge of statistics about skyrocketing mobile usage, something I think we’re all aware of at this stage, today I’d instead like to talk ‘mobile conversion tracking’. After all, how can you develop and improve your mobile strategy without that data?
It’s been over a year since I blogged my screen-shot laden iPhone to YouTube upload tutorial… but those were iOS 6 instructions. Well, iOS 7 was released 5 months ago and today with the new operating system being installed on 80%+ of supported devices, I thought it was probably time for an updated walk-through.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
Fathers’ Day 2013 marketing campaigns show a different side of fathers and the power of a good message to get our attention. Those who haven’t converted using new media tools can take a lesson from my dad who adapted to technology throughout his career (and now retirement). At VDW, we coach our clients to apply their tried and true communications skills to new communications tools. We also enjoy creating new memories with our fathers in Vermont as well as a good YouTube video.