We took National Cheeseball Day as an opportunity to reveal our creative process for blogging and discuss the purpose of business blogs. We give you key questions to ask how a blog can serve your business. Along the way, you’ll find a few good recipes for cheeseballs too.
All joking aside, with mobile explosion over the past several years we’ve been inundated with articles expressing the importance of mobile design, SEO and conversion strategies. Rather than bore you with a deluge of statistics about skyrocketing mobile usage, something I think we’re all aware of at this stage, today I’d instead like to talk ‘mobile conversion tracking’. After all, how can you develop and improve your mobile strategy without that data?
It’s been over a year since I blogged my screen-shot laden iPhone to YouTube upload tutorial… but those were iOS 6 instructions. Well, iOS 7 was released 5 months ago and today with the new operating system being installed on 80%+ of supported devices, I thought it was probably time for an updated walk-through.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
Fathers’ Day 2013 marketing campaigns show a different side of fathers and the power of a good message to get our attention. Those who haven’t converted using new media tools can take a lesson from my dad who adapted to technology throughout his career (and now retirement). At VDW, we coach our clients to apply their tried and true communications skills to new communications tools. We also enjoy creating new memories with our fathers in Vermont as well as a good YouTube video.
2012 was the year of the Panda and Penguin for SEOs… so what sort of creatures should we expect Google to turn our world upside down with in 2013? Today we take a look predictions made by one of the industry’s foremost experts, Rand Fishkin of SEOMoz. We’ll offer our take on Rand’s predictions as well as a few of our own.
A date comparison option has been available in Analytics for years, but many of us have wondered why it was never available inside of Adwords as well. Well, it seems that Google has heard the request because today the feature was added… but don’t get too excited – it’s very limited on features at this point. At least it’s a step in the right direction.
Google Adwords changes are nothing new, but when your campaigns target specific regions, it’s especially important to understand how any new geotargeting changes might impact the performance and success of your campaigns. Adwords recently made some significant changes to location targeting options for various countries around the world, including the addition of an option to target regions in the United States based on Nielsen® DMA® (Designated Market Areas) regions.
This isn’t the first time we’ve caught a major corporation fouling up their own Adwords PPC ads, but it’s certainly a doozy. It appears that Apple set up an Adwords campaign to advertise the iPad, but it would seem they’re broad match bidding on the keyword “tablet” without any negative keywords to prevent lower quality clicks. In fact it looks as is there isn’t any campaign management taking place. In this post we talk a bout why they might be doing this, if they’re even aware.