Microsoft has announced that they are changing the name of their pay-per-click online advertising platform from Microsoft Adcenter to Bing Ads. As you may know they’ve been attempting to play catch-up with Google Adwords for years, overhauling their dashboard, creating an external campaign editing tool and joining forces with Yahoo! to broaden their network. Still, they’ve lagged behind Google for a variety of reasons. Does this week’s announcement signal bigger changes are coming?
With a recent survey showing 83% of web users ranking Google as their go to search engine, and only 3% choosing Bing, what does the fact that they’re each running ads on the other say about them both? Is the fact that Microsoft AdCenter advertises on Google Adwords pathetic, just smart business, or a little bit of both? And why does Google feel the need to advertise its services on the weaker search engine?