Since the turn of the millennium we’ve had to evolve our online marketing and SEO strategies to fit the latest search trends while ensuring we don’t run afoul of ever changing search engine best practice guidelines. This year has been no exception. Today I’m going to take a look back at what changed about SEO and SEM in 2014 – and then, once again, I will don my absurdly large Miss Cleo hat, and attempt to predict the internet of the future
I talk a fair amount about claiming and optimizing your Google My Business listing (a.k.a Plus Local, a.k.a. Places, a.k.a. Local Business Center) here on our blog, with passing mention of claiming other listings/citations to boost your local profile, but until today we’ve never had much to say about Apple when it comes to local business listings. With the launch of Apple Maps Connect, local businesses can now manage their presence in Apple Maps apps, and today we show you how.
We’ve shown you how to post videos directly from your iPhone to YouTube on multiple iOS operating systems, including iOS 7 – but now it’s time to take things up a notch and show you how to post full 1080P HD video. In the past this was impossible, but with the help of a sleek app called YouTube Capture, it’s as simple as sharing via any other method.
When it comes to Google’s SERPs (Search Engine Results Pages), the only constant is change. Whether it’s monkeying with font sizes, moving navigation or adding the “knowledge graph”, they keep us busy just trying to figure out where things are headed. The latest examples are among the most significant over the last several years, and after months of testing, are apparently being pushed live to all users. Read on to see what “new” Google search results pages now look like.
It’s been over a year since I blogged my screen-shot laden iPhone to YouTube upload tutorial… but those were iOS 6 instructions. Well, iOS 7 was released 5 months ago and today with the new operating system being installed on 80%+ of supported devices, I thought it was probably time for an updated walk-through.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
This morning Amazon issued a warning to iPad and iPhone users who use the Kindle app to NOT download the latest update. Why would Amazon not want users to download an update they themselves released? Well, because early updaters quickly discovered that there’s a bug in the update that essentially starts users from scratch – deleting all downloaded books, bookmarks and settings.
At first glance, last month’s announcement of Google’s Project Glass may have seemed like another Google April Fools prank, but it quickly became clear that this was a serious endeavor by the king of web search. (If you haven’t seen the Windows parody, do so now). Of course, the idea of bringing your computer monitor and smartphone to mini-screens on the inside of […]
With nearly 30 million users, you’ve undoubtedly seen friends using Instagram to post photos to Facebook in recent months, so you’re probably thinking that that the social media colossus is only acquiring the mobile photo-sharing startup as part as a way to add yet another weapon to the arsenal before what some see as the inevitable battle with Google+ over social media dominance in the near future. While that certainly is a valid argument, Business Insider pointed something out in February that might give us more of a clue as to why FB would drop $1 billion to gobble up Instagram.