Since the turn of the millennium we’ve had to evolve our online marketing and SEO strategies to fit the latest search trends while ensuring we don’t run afoul of ever changing search engine best practice guidelines. This year has been no exception. Today I’m going to take a look back at what changed about SEO and SEM in 2014 – and then, once again, I will don my absurdly large Miss Cleo hat, and attempt to predict the internet of the future
At long last, Google Adwords has developed their own system to track website calls from your paid-search visitors! And the best part? It’s free! (at least for now). There are, however, a few drawbacks – no local numbers and no Google Analytics integration, both of which are features offered by the paid third-party services, so you get what you pay for.
When it comes to Google’s SERPs (Search Engine Results Pages), the only constant is change. Whether it’s monkeying with font sizes, moving navigation or adding the “knowledge graph”, they keep us busy just trying to figure out where things are headed. The latest examples are among the most significant over the last several years, and after months of testing, are apparently being pushed live to all users. Read on to see what “new” Google search results pages now look like.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013’s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
Gird your loins Adwords advertisers, it’s Enhanced Campaign upgrade time! In fact the deadline to upgrade before Google does it for you was this Monday, July 22. This transition represents a significant change to how we all advertise on Google so we thought we’d give you a bit of a crash course on what it means for your campaigns and link you to some other helpful resources. The full roll-out of the forced changeover will take place in the coming weeks, so we wanted to help you prepare if you haven’t already and offer our services if you’d like assistance.
Back in May, Google Adwords added a new filter and reporting feature called “Auction Insights”. As you might expect, the feature provides advertisers with some insight into how their competitors’ ads are performing. Insights is a great new feature, but it’s somewhat limited because while it provides some great advanced impression information about competitors’ ads, it doesn’t tell you much about how those ads perform in terms of conversions or click-throughs. In today’s post we break down the anatomy of the ad auction and discuss the setup of the auction insights filter.
A date comparison option has been available in Analytics for years, but many of us have wondered why it was never available inside of Adwords as well. Well, it seems that Google has heard the request because today the feature was added… but don’t get too excited – it’s very limited on features at this point. At least it’s a step in the right direction.
Google Adwords changes are nothing new, but when your campaigns target specific regions, it’s especially important to understand how any new geotargeting changes might impact the performance and success of your campaigns. Adwords recently made some significant changes to location targeting options for various countries around the world, including the addition of an option to target regions in the United States based on Nielsen® DMA® (Designated Market Areas) regions.
Microsoft has announced that they are changing the name of their pay-per-click online advertising platform from Microsoft Adcenter to Bing Ads. As you may know they’ve been attempting to play catch-up with Google Adwords for years, overhauling their dashboard, creating an external campaign editing tool and joining forces with Yahoo! to broaden their network. Still, they’ve lagged behind Google for a variety of reasons. Does this week’s announcement signal bigger changes are coming?