Can you really search engine optimize a PDF document? If so, how is PDF SEO done? What if Google is indexing and ranking PDFs that you wanted to keep private? We answer all of these questions and more in today’s post about SEO for PDF documents.
One of our clients recently approached us to inquire about changing one of the primary keywords used to optimize their site. As it turns out, in just two short years industry nomenclature changed significantly and previously important keywords were now overshadowed by newly popularized phraseology. Today’s study is a case study in understanding how your target audience searches and optimizing your site for those terms.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
There are various types of “duplicate content”, and the phrase can mean different things to different people (and search engines), but it’s not something webmasters can afford to ignore. With Google sending out warning notices and now claiming that up to 30% of the internet is comprised of duplicate content, it’s important to understand it and to follow best practice to avoid any penalties or ranking issues. Today we deal with duplicate content that is the result of the same site on multiple domains, and using 301 redirects to point to the primary.
For two years Google Analytics has been slowly implementing “secure search” and reducing the amount of Google organic keyword data they provide webmaster. It started with logged in users before being rolled-out to the latest versions of many browsers. The nail in the coffin came in September when Google launched “secure search for all”. Many are asking why, but the more important question is, how do we adapt?
It’s no secret that Google is constantly changing the layout of its search results pages to better serve users, increase the likelihood of ad clicks and stay ahead of any search engine that would dare challenge their dominance. It’s rare, however, that Google changes the appearance of organic listings to give a boost to businesses when users search specifically for their brands – but that may be the goal of a test I just spotted this week. Or am I being naive and missing the obvious, less altruistic motives behind this would-be change to SERPs (search engine results pages)?
If you’ve ever noticed little head-shot photos to the left of certain search results in Google and wondered how you could get your photo to appear with your content too, today we show how to make it happen. Dive in to learn both methods for verifying Google+ authorship so you can add this eye-catching new feature that is known to build trust and boost click-through rates.
These kids today and their abbreviations and acronyms, or in this case an initialism. I’ve basically given up trying to keep up at this point, but that doesn’t mean I don’t want to know what these things mean when I see them. This curiosity brought me on a short journey into some interesting search results pages recently and today I thought I’d share a few observations with you. As they become more pervasive, it’s going to be important to understand how you can harness the power of “intelligent search results” and use them to your advantage.
2012 was the year of the Panda and Penguin for SEOs… so what sort of creatures should we expect Google to turn our world upside down with in 2013? Today we take a look predictions made by one of the industry’s foremost experts, Rand Fishkin of SEOMoz. We’ll offer our take on Rand’s predictions as well as a few of our own.