The more names change, the more things stay the same. That’s right, all of the buzz about the *new* Google Search Console is a tad overblown – it’s just a name change for Google Webmaster Tools. The interface and the tools remain the same. Still, if you weren’t already using Webmaster Tools previously, the news is a good reminder that you should join the party ASAP. Among Google’s many free tools Webmaster Tools/Search Console is among the most important for anyone running a business website.
A few weeks ago Google announced April 21, 2015 as the deadline for making your site mobile-friendly. What does this means for your website and how you can adapt? Today’s we answer those questions and more as the next phase in mobile SEO and mobile-friendly web development gets underway. Existing Vermont Design Works clients, please take note!
Since the turn of the millennium we’ve had to evolve our online marketing and SEO strategies to fit the latest search trends while ensuring we don’t run afoul of ever changing search engine best practice guidelines. This year has been no exception. Today I’m going to take a look back at what changed about SEO and SEM in 2014 – and then, once again, I will don my absurdly large Miss Cleo hat, and attempt to predict the internet of the future
If you’ve been involved with online marketing at any level in recent years, there’s a good chance you’ve heard the buzzword “authorship” making the rounds. Like other clichéd but necessary strategies including “social media marketing”, “inbound marketing” and “content marketing”, SEOs like myself have implored our clients to board the authorship train before it left the station. And with good reason – this was a strategy created and recommended by the by Google itself.
If you’re trying to figure out how to submit your sitemap/website URLs to Google for indexing, then you’ve come to the right place. In today’s post, we’ll show you how to set up a Google Webmaster tools account, verify that you own your site, and then submit your XML sitemap.
We took National Cheeseball Day as an opportunity to reveal our creative process for blogging and discuss the purpose of business blogs. We give you key questions to ask how a blog can serve your business. Along the way, you’ll find a few good recipes for cheeseballs too.
Can you really search engine optimize a PDF document? If so, how is PDF SEO done? What if Google is indexing and ranking PDFs that you wanted to keep private? We answer all of these questions and more in today’s post about SEO for PDF documents.
One of our clients recently approached us to inquire about changing one of the primary keywords used to optimize their site. As it turns out, in just two short years industry nomenclature changed significantly and previously important keywords were now overshadowed by newly popularized phraseology. Today’s study is a case study in understanding how your target audience searches and optimizing your site for those terms.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013’s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.