For two years Google Analytics has been slowly implementing “secure search” and reducing the amount of Google organic keyword data they provide webmaster. It started with logged in users before being rolled-out to the latest versions of many browsers. The nail in the coffin came in September when Google launched “secure search for all”. Many are asking why, but the more important question is, how do we adapt?
It’s no secret that Google is constantly changing the layout of its search results pages to better serve users, increase the likelihood of ad clicks and stay ahead of any search engine that would dare challenge their dominance. It’s rare, however, that Google changes the appearance of organic listings to give a boost to businesses when users search specifically for their brands – but that may be the goal of a test I just spotted this week. Or am I being naive and missing the obvious, less altruistic motives behind this would-be change to SERPs (search engine results pages)?
If you’ve ever noticed little head-shot photos to the left of certain search results in Google and wondered how you could get your photo to appear with your content too, today we show how to make it happen. Dive in to learn both methods for verifying Google+ authorship so you can add this eye-catching new feature that is known to build trust and boost click-through rates.
These kids today and their abbreviations and acronyms, or in this case an initialism. I’ve basically given up trying to keep up at this point, but that doesn’t mean I don’t want to know what these things mean when I see them. This curiosity brought me on a short journey into some interesting search results pages recently and today I thought I’d share a few observations with you. As they become more pervasive, it’s going to be important to understand how you can harness the power of “intelligent search results” and use them to your advantage.
2012 was the year of the Panda and Penguin for SEOs… so what sort of creatures should we expect Google to turn our world upside down with in 2013? Today we take a look predictions made by one of the industry’s foremost experts, Rand Fishkin of SEOMoz. We’ll offer our take on Rand’s predictions as well as a few of our own.
Bing began powering Yahoo! organic search results a year ago, but why aren’t the results identical? There are little easter eggs and inconsistencies in the search results when you compare identical searches on both engines, and much of it seems random. Today we explore some of the differences that remain and discuss what could be causing them.
Have you heard of rich snippets? How about structured data? Schema.org? If not, it’s time to study up and figure out why they’re important to your website and your presence in search results pages. Read on to learn a few of the ways Google is already displaying additional information in search results simply because website owners included a few extra lines of code on their site.
Earlier this year Google released the “Venice” update, which improved how Google uses location settings to rank locally relevant pages in search results for generic, non-geographic searches. Essentially Google detects our IP addresses to determine our locations and then attempts to serve up locally important search results even when our search queries don’t include geographic language. What does this mean for your business’s website and how can you ensure you’re well positioned to take advantage of these new “local organics”?
For years SEOs have racked their brains trying to figure out how to get their websites an their clients’ websites to rank #1 in Google. Google has understandably never provided details on just how to accomplish this goal because whenever they’ve given an inch in the past, blackhat SEO webspammers have taken a mile. But today that all changes. In a compilation of clips Matt Cutts probably hoped had never seen the light of day, we learn exactly what it takes to get a website ranked above all other Google search results.
In an age when Google seems to be punishing (through lower rankings) legitimate websites, while rewarding a lot of spammers/black-hat SEOs, all while telling us they’re introducing great improvements to their search algorithms, it seems particularly funny to see the folks at Google Webmaster Tools can’t even follow their own best practices for tags.