As 2014 comes to a close, it is easy to look at the big successes and even bigger disasters that came from trying too hard. What stands out is that these stories and all of the year end tips and recaps focus on big brands and make poor attempts to be relevant to small and medium sized businesses and non-profit organizations. Our social media recap and look ahead highlights that trends are important to you, the smaller shop and office that is spinning plates and putting out fires everyday. Thus we cut through the noise and present our top picks for what you need to know.
Since the turn of the millennium we’ve had to evolve our online marketing and SEO strategies to fit the latest search trends while ensuring we don’t run afoul of ever changing search engine best practice guidelines. This year has been no exception. Today I’m going to take a look back at what changed about SEO and SEM in 2014 – and then, once again, I will don my absurdly large Miss Cleo hat, and attempt to predict the internet of the future
Facebook’s long promised 2014 overhaul to business pages has finally begun to roll-out. Business/organization page admins can now go and take a brief tour of the new page and then update to it today if they’d like, otherwise you’ll just be automatically upgraded on June 20 when Facebook pushes the change live for all pages.
As you build your business online, Google+ will bring a lot of power to your content. Once you have a Google+ page, it’s time to create a YouTube channel. These step by step instructions will help you link the new channel to your G+ page.
Twitter is testing significant changes to their layout. Take a spin through the account of one of our staffers who has access to this early testing stage. Major changes were made to Twitter profile pages. Other pages feature larger images, easier to read text, and a more elegant design. Twitter seems to be testing the best features for Facebook, Google+, and Pinterest for their upgrade. After more testing, they will reveal their final changes.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
Can we say that 2013 was THE year for social media? Probably not. We can say that 2013 was a year that social media firmly established itself in our daily lives. In addition to what we searched for and what we tweeted about, there were consistent trends that impact how we use each network.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
Have you suffered from malaise ever since last year when Twitter killed off the media “grid view” that allowed you to view users’ old photos/videos? I know I have. Well, it would appear that finally our long global nightmare is over – Twitter has now come back with an attractive and easy to use “media grid” that archives images and videos previously posted by all users.
Fathers’ Day 2013 marketing campaigns show a different side of fathers and the power of a good message to get our attention. Those who haven’t converted using new media tools can take a lesson from my dad who adapted to technology throughout his career (and now retirement). At VDW, we coach our clients to apply their tried and true communications skills to new communications tools. We also enjoy creating new memories with our fathers in Vermont as well as a good YouTube video.