Facebook’s long promised 2014 overhaul to business pages has finally begun to roll-out. Business/organization page admins can now go and take a brief tour of the new page and then update to it today if they’d like, otherwise you’ll just be automatically upgraded on June 20 when Facebook pushes the change live for all pages.
As you build your business online, Google+ will bring a lot of power to your content. Once you have a Google+ page, it’s time to create a YouTube channel. These step by step instructions will help you link the new channel to your G+ page.
Twitter is testing significant changes to their layout. Take a spin through the account of one of our staffers who has access to this early testing stage. Major changes were made to Twitter profile pages. Other pages feature larger images, easier to read text, and a more elegant design. Twitter seems to be testing the best features for Facebook, Google+, and Pinterest for their upgrade. After more testing, they will reveal their final changes.
Four weeks into the new year, what can I predict that hasn’t already been predicted by someone else? Probably not much, but lets take a look at what some other SEOs expect to see in 2014 while I try to sprinkle in some of my own wisdom and play Miss Cleo along the way.
Can we say that 2013 was THE year for social media? Probably not. We can say that 2013 was a year that social media firmly established itself in our daily lives. In addition to what we searched for and what we tweeted about, there were consistent trends that impact how we use each network.
It’s hard to believe but it’s time once again for our SEO “year in review” where we turn the page on the calendar and take a look back on all of 2013′s important developments in online marketing that had a significant impacts on the way we work. From a complete 180 in how Google tells us to set up Adwords accounts to an Analytics overhaul and the loss of all organic keyword data, 2013 certainly kept us on our toes.
Have you suffered from malaise ever since last year when Twitter killed off the media “grid view” that allowed you to view users’ old photos/videos? I know I have. Well, it would appear that finally our long global nightmare is over – Twitter has now come back with an attractive and easy to use “media grid” that archives images and videos previously posted by all users.
Fathers’ Day 2013 marketing campaigns show a different side of fathers and the power of a good message to get our attention. Those who haven’t converted using new media tools can take a lesson from my dad who adapted to technology throughout his career (and now retirement). At VDW, we coach our clients to apply their tried and true communications skills to new communications tools. We also enjoy creating new memories with our fathers in Vermont as well as a good YouTube video.
Good news for those who created personal Pinterest accounts for their companies before Pinterest launched business pages – you can easily convert your page! In fact converting your old page is just as easy as setting up a business account from scratch, which of course would be the way to go for those who don’t yet have an account. Today we walk you through the conversion process with screenshots.
By now you should be accustomed to one thing when it comes to social media – change. Whenever you get used to the way your Twitter page or Google+ profile works, they come along and pull the rug out from under you. At this point, these overhauls are to be expected – gotta stay fresh! Well, soon it’s Facebook’s (latest) turn. They announced last Thursday that in the coming weeks they’ll be rolling out significant changes to our News Feeds. Facebook intends to create a user experience that is similar across all device types (PCs and mobile), with larger images and of course ads. The social media giant hopes the change fosters increased usage and better engagement with ads as they come up on their first anniversary as a public company.