Summary: Good news for those who created personal Pinterest accounts for their companies before Pinterest launched business pages – you can easily convert your page! In fact converting your old page is just as easy as setting up a business account from scratch, which of course would be the way to go for those who don’t yet have an account. Today we walk you through the conversion process with screenshots.
If you’re like us (and many other businesses), you created a Pinterest account for your company back when only “personal” accounts were allowed. You could still include your business URL in your profile and “brand it” using your description and profile image, but Pinterest wanted you to be a human so you had to fill out first and last name fields. For us, this meant that our first name became “Vermont” and our last name “Design Works”, and I’m sure many others adapted in a similar fashion. That was really the only option businesses had – that is until last November when Pinterest launched a business page option! But what becomes of all the pins and boards we created inside the personal account? Do we really have to start from scratch with the new business page? Fortunately not.
Converting a Pinterest Account or Starting a New Business Page?
Obviously if you don’t have a presence on Pinterest at all yet you can simply start out by creating a business page.
But if you’ve already created a personal page that you’d like to convert, you can do that as well and the process is surprisingly easy. First make sure you aren’t logged in and then start the process by going to that same page and clicking the same big red “Join as a Business” button. But instead of filling out the sign-up form on the next page, you want to click the little “Convert” text link in the upper right:
When you click convert you’ll be taken to what looks like a standard login screen but don’t worry, you didn’t do anything wrong – note the different URL: https://pinterest.com/login/?next=/business/convert/ . Use your normal login credentials here. You’ll then be taken to a form that looks virtually identical to the last one, with a couple of subtle but key differences, which I’ve circled:
The heading, which read “Create Business Account” on the earlier form, now reads “Convert to Business Account” and the area where the “Convert” text link had previously appeared is now a “Sign Up” link. The form fields are limited and pretty straightforward, and if you already filled them out with business information on your personal account, that info will be retained and pre-populated, as you can see it was for us above.
After you’ve completed the form you’ll be taken to this new welcome screen where Pinterest prompts you to verify your website:
(Don’t ask me why it’s chopping up our profile image – Seems to be a glitch of some sort.)
The next part might be tricky if you don’t have FTP access to your site, because you’ll need to either add a meta tag to your code or upload an HTML file to verify ownership. This is very similar to how you verify a website in Google Webmaster Tools, so it’s a rather simple process that only take a minute or two, but it does require “back end” access to your site.
If you don’t have access yourself, get your IT person to take care of the meta tag or the file upload and then click on “click here” in step 3 to complete the process. Step 3 will change to look like this:
And Bob’s your uncle! (That link is just in case you’ve not heard that phrase before – roughly translated, “that’s all there is to it”)
Pinterest Business Pages from Scratch
Before I wrap up, I thought it was worth noting that while signing up as a business from the jump is an easy process, Pinterest does a good job of hiding it behind a “Learn More” link at the bottom of the sign-up page:
The circle and arrows I’ve added may be a bit over the top, but what are the odds most businesses would ever notice that link, deemphasized as it is?