96 thoughts on “Facebook Admin Roles – Manager, Content Creator, Moderator, Advertiser, Insights Analyst

  1. Hi – thanks for the post, really clear. I get asked for a password when I add the new Manager – then it comes back with the “worng password” message. It isn’t, because it is the password I just logged in with! I’ve tried different browsers, emptied my cache etc. but nothing works. Any ideas?

  2. Hi, I am trying to remove an old manager from a business page but don’t know the email and password. How do I re-set this? I can access as a content creator but not change to a manager without the logins.

  3. Novice Admin here – when adding an Admin (content creator in this case) is the perspective admin required to have their own Facebook page to be eligible? I am assuming yes?


  4. For some time I believe that was the case Jason, but I was told by a colleague recently that they were able to invite someone to admin a page just using an email address that wasn’t associated with a FB account at all. But again, I didn’t see that myself. Couldn’t hurt to try though.

  5. I have been asked be a page manager on Facebook a page. after logging on it doesn’t do anything and I cannot access administration rolls. I can only access the page, normally. Can you please let me know what I’m doing wrong or what I need to do? Thanks.

  6. First, did you follow the instructions and accept the invite to be an admin of the page? You only mentioned being asked to admin and then logging in, but you have to accept the invite first. Then when you log in, you will see a list of pages you admin on the left hand side. You’ll also have an “Edit Page” drop-down when you’re on the page with an option to “Use Facebook as [PAGE NAME]”.

  7. Thanks, very helpful!! What I really want is to add an admin just to add posts and photos but I guess that’s not possible. Is there any way a disgruntled “content creator” could ruin your page? And would it be possible for them to purchase ads with my FB account?? Seems like FB needs more options here!

  8. Yes Matt, it looks like a Content Creator can do everything the Manager can, with the exception of managing admin roles. And I agree, it seems like there should be additional levels of access so you can allow people to just post photos/video. We actually just fielded that exact question from a client last week.

  9. Hi i created a group a while back since then things have changed so along with others i admin i have in the group i wanted to know are the other admins capable of removing me off my own group page? If so how so? And why can i not give them all different roles without making it a page and not a group as i want to keep the group closed?


  10. I’m not sure Martina. We deal with company/brand “pages” – “groups” are something entirely different. Although if they have the same admin levels and you’re a manager only other “managers” could remove you.

  11. I don’t like to manage a page. How will I delete my name as the administrator of a page. I just clicked a picture out of curiosity and then they posted “who viewed your profile” pictures on my timeline.

  12. I am trying to add a manager, she has liked our page, she is my friend and when I put in her name, put in my password, I keep getting this message:

    We weren’t able to add all your new admins. You can only add your friends or people who already like this Page.

    So we are friends, she liked the page… what can I do to get her to be a manager? I have tried having her be other positions and get the same message. I am baffled and have searched everywhere for an answer. Hope you can help. Thanks in advance.

  13. Assuming there aren’t any typos or anything, that doesn’t make any sense Punita and my best guess would be that you’re just experiencing a Facebook glitch (not uncommon in other areas).

  14. I am an admin for a Facebook page, and am having trouble how to invite people to “Friend” the page who are not on the email list that pops up. I can see a pull down menu that allows me to access people through a variety of places (e.g. Linked In), but not on Facebook. I can do this easily on my own page by searching for the person through Facebook, and then sending them a “Friend Request.” This doesn’t work on the page on which I am an admin. Thanks in advance for your help.

  15. Hi Jane,

    Pages and profiles are different – Pages are for companies, organizations, etc. while profiles are for people. “Pages” can’t have friends, so I’m not sure what you mean when you say you’re trying to invite a “friend” to your page. You can ad one of your “friends” as an “admin” to your page though.

  16. I’m an admin on a page and want to remove myself. However,this message “Sorry, an error occurred while processing your updates.” keeps popping up for me and i do not know what to do now.

  17. I was sent an email inviting me to be a content creator on a page. However, whether I click on “Join Facebook” or “View Page”, I never seem to have the ability to edit anything or create content (e.g., post photos) on that page. I only seem to be able to do that on my personal page. Any ideas?

  18. I have made some friends “Content creators” on my facebook page, however i don’t want them to be able to view other people that have an admin role, is this possible?

  19. Hi Randy

    We’re having the same problem as Punita (on 1 May) – we’ve tried everything to get a new admin added but keep getting a message about you can only add an admin who is a friend or has liked the page. Potential new admin has done both – please can you help?

    Many thanks

  20. I’m trying to add one more manager except me to my facebook page but the autocomplete do not assist me and when i try putting them email address i have an error.

    what else can I do?

  21. We weren’t able to add all your new admins. You can only add your friends or people who already like this Page.

    my friends who i want add they already like the page but i have this perobam when im trying to add

    plz help me

  22. Thanks for the adding admins tip – we were stuck and realised (thanks to your post) that we had to add admins as “human” – not as the page.

  23. Hmmm, I wouldn’t htink “Join Facebook” or “View Page” would be what you’re looking for. It seems like you want to “accept” your invite to admin a page.

  24. It doesn’t look like it Jacinta. The content creators can’t change any admin roles, but it looks like they can see them. I’m sure in about 2 years after enough complaints someone at FB will wise up and fix this.

  25. Hey all, it sounds like the admin roles issues you’re all experiencing are probably FB glitches (which aren’t uncommon). I’ve not experienced this particular issue myself, but I have seen similar issues with older versions of FB in years past.

  26. We set up an organization and have the same issue as rahul. The person liked the page, but every time I try to admin as on the admin roles setup, I get the page that they must like or friend the page. They are visible as having liked, but cannot get them added. Any ideas? I’ve tried in firefox, safari, and chrome, thinking it could be some browser issue.

  27. People have liked my page but I cannot see them in my like list; Also I get this error when I add an admin who exist in my LIKE LIST; We weren’t able to add all your new admins. You can only add your friends or people who already like this Page.

  28. My best guess would be a temporary Facebook glitch – we’ve seen them before. There was even a time when FB saw that we had logged in to an account from several different computers and didn’t like that – told us to try again in a day or so (and that worked).

    Is it possible you’re acting as the “page” when you’re trying to add admins and not acting as the user/profile that admins the page? It looks like FB wants you to add admins as the “human” not the “page”, even though you are of course making them admins of the “page”.

  29. HI,

    I am taking over a Facebook page. I am currently a Content Creator, and I understand when they switch me to “Manager” I will be able to remove admin roles.

    I am wondering though if I am still able to remove the main manager that created the page?

  30. Go to your privacy settings, on Who can look me up? Make sure you change to Everyone then you will be able to make the person as admin. Just found out.

  31. I am trying to add someone as an admin from the ‘see all likes’ panel. When I enter my password to save the settings, it says:
    We weren’t able to add all your new admins. You can only add your friends or people who already like this Page.
    Do you know how I can get around this? The person does like the page…

  32. I have been fighting the whole “We weren’t able to add all your new admins. You can only add your friends or people who already like this Page” since last night and it was driving me nuts. You last comment did the trick. You have to do it has a person. Thanks so much Randy!!

  33. I just took over the page for our church. It was set up as a “Profile” so I turned it into a “Page” so that we could get “Likes” instead of “Friend Requests”. Now when I try to add myself to the managers list, I get the same message others are getting. “We weren’t able to add all your new admins. You can only add your friends or people who already like this Page.” Is there no way to contact Facebook support about this issue?

  34. Had the same issues with the red error message about not being able to add admins – as in commenters 16, 36 & 37. You must access the Edit section of the Page while viewing from your personal account, NOT the Page account. That doesn’t make sense, but it finally worked when the image in the upper right was my own, and not the Page’s image. Go figure.

  35. Hello. I am a manager/admin on my photography facebook fan page, and a content creator on a different facebook fan page. However, when I try to share a post to my photography facebook fan page I can’t. The only option that comes up under “pages that you manage” is the page that I am a content creator. Can you tell me what I can do? Thanks.

  36. I went through the steps you indicated in Adding People Who “Like” Your Page as Facebook Admins. Once I found the person who Liked my page, I proceeded to save the selection & got the following message…..We weren’t able to add all your new admins. You can only add your friends or people who already like this Page.

    Your input?

  37. Sorry Judy I’ve never run into that issue. Very strange, makes no sense at all if you truly have admin access set up correctly. Let me know if you’re able to figure it out, I’ll be interested to hear what the issue was.

  38. Hello I have a facebook page and i want to make admin a person who liked my page, when i see the people who liked the page in the right side i can see the button MAKE ADMIN when i click on it i can see the person y de mini picture box but when i click on Save Button i get this error: We weren’t able to add all your new admins. You can only add your friends or people who already like this Page.

    I dont know why, cuz the person already liked my page, can you help me please? , thank you !

  39. I’m having the problem where FB says “We weren’t able to add all your new admins. You can only add your friends or people who already like this Page.” I took your advice with making sure I was entering it on my personal, but it still didn’t work. Here’s the weird thing though. I am able to add OTHER PEOPLE, but there is this one person I’m just not able to add. I know she likes my page but it still doesn’t work. I get the same error message, but I’m able to add anyone else. Do you know what to do? Thanks a bunch.

  40. I’m in as my personal profile, and I’m getting the “isn’t friends or a fan” message. I am managing client pages and this is a huge problem! Anything further on this issue? Again, I’m using Facebook as myself, not as the Page.

  41. Hi Randy, I’m not sure I understand the difference between the business page and the “human” account. I understand that my personal fb page is just another user that likes my business page, but I don’t understand what you mean by the “human” account. I only have one login for the business page and my personal page is completely different. Is there something I need to add on the business page to make this happen because I am having the same issue of trying to add admins including myself to the business page. So I hope you can shed some light on this.


  42. Ok, I think I just figured out what the problem is. I created the business page without using an active facebook user. So when I go to the featured page owner section, the page owner is blank and I can’t add/change it at all. Is there a work around to this?

  43. Hi Jose,

    When you say “I only have one login for the business page and my personal page is completely different.”, you seem to be indicating that you have 2 logins – one for your personal/human profile and one for your business page. That shouldn’t be the case. Your personal profile should simply be an admin user you used to create a page.

  44. Noticed your second comment right after replying to the first… I’m not even sure how you created the business page without using an active FB user. Last time I checked, that wasn’t possible. I have heard that once you are an admin it has been possible to add non-FB users as admins (in the past), but you still had to have a FB user create the page to begin with.

  45. Re: make sure they are “viewing” Facebook as their individual user “profile” (human account), not as their business organization and then add admins.

    I don’t want anyone to be an admin on my personal account. I want them only to access our band page. Wouldn’t doing what you say give them access to my personal page?

  46. I was added as a manager by my boss & received a FB invite indicating that I had been invited to be a manager. I then got a FB email telling me to click on a link to confirm. That took me to my “human” page and confirmed whereupon FB “confirmed” it. But having done all that, neither my company/org FB page nor “human” page has the “Edit Page” button that both you and FB’s instructions mention. Would you mind posting a screenshot of the page with that button on it – so I can confirm that I am neither blind nor insane.:) Also my co-worker is a content creator, but while 2 others appear as Managers on her screen, I did not. Any ideas/ suggestions? Thanks!

  47. No David, you can’t make someone an admin of your personal page. You just need to be acting as yourself (the admin) not acting as your page when you manage your page’s admins. You need to be a “human” to add other “humans” to manage your page.

  48. If you’re logged in to your personal account and you are in fact an admin, you’ll see a drop down that says “Edit Page” near the top of the business page. You can actually see it in one of the screenshots in the post, just below “1. On your FB page, click “See all” in the “Insights” area:”

  49. Randy: yours is the most intelligent and comprehensive post I have found on this topic but I’m still at a loss to know how to proceed. I turned my profile into a page. I also created recently a new personal profile, but that new profile isn’t in any way linked to my old profile/new page. When I now log in to Facebook with the old profile details I face the problem described on your post, in adding managers. The only way, in fact, that I have found I can do so so far is to scroll through NEW likes and pick someone off that list; but I can’t search that list to find myself (my new personal profile, that is now a like!)

  50. solved my own problem Randy- though maybe in an unorthodox way. I logged to my new personal profile on in a different browser, unliked my old profile/new page, re-liked it, and then went to the admin section of the page in the first browser, clicked on See All for new likes, found myself at the top of the list, and elected myself as a manager.

  51. Thank you soooo much for walking me through this!
    I find it utterly disgusting and absurd that FB does not have a “help desk” for it’s clients ie: a phone number to call and talk to an actual PERSON or at least an online chat session! You’d think that a billion dollar company could spare the funds and hire some intelligent people like yourself to actually get paid to troubleshoot!! I guess I’m just old fashioned at age 49, thinking that a phone call or live online contact is actually a way to communicate. FB offers a great deal to the modern world, but I often think it’s more harm than good!

  52. Hey guys, I have just read through all this and have a similar problem. Although I STILL haven’t been able to solve it. I have been asked to set up multiple accounts for someone (So I have a business account – that is totally separate to my personal account… It has no search bar etc) and I have tried every single trick mentioned, but still cannot give access to anyone at all – on any of the pages I have set up. I have their names, they have liked and I have their email addresses that they use to log in. Does anyone have ANY other suggestions? I am going out of my mind here.
    Kind regards,
    Alex Dyer

  53. if you add someone as a manager can they delete the original person that started the page ans is a manager?

  54. Yes Mike, check out the table above that shows what each admin role is capable of. Managers are the only ones that can “manage admin roles” and it’s the one thing that separates them from “Content Creators”.

  55. I am having the exact same problem as Alex… No search bar at the top of my page. I cannot add any admins at all. Have yet to find a solution. Can anyone help?

  56. Hello my boss added me as an admin send the request to my email address when I click on “view page” it just brings me to the company page as everyone else sees it, or, “join facebook” I just sign in and it goes to my news feed. When I go to the business page I only see it as a public viewer who has liked it. I have no management options, this is what level he added me as. How to I accept this offer? He wants me in charge of the page and we have been trying to get around this for the last week.

  57. Hi, My business fb page has 4 admins, 3 have Manager roles. I am a Manager and the problem I am having is after I have clicked at the top of the page (to use the business name to post) and then I post on another fb page, I am still posting as my personal self! I can however post on the business page as the business. The other Manager doesn’t have this problem and can post on other pages as the business!

    Can you help me please? its sooo frustrating!!!

  58. Unfortunately it sounds like you’re doing this correctly, so I’m not sure why it would be defaulting back to your personal account. If you log in with your normal personal account, go to your business page, click the “Edit Page” drop-down and then select “Use Facebook as *YOUR-COMPANY-NAME*”, you should be all set to be posting, commenting, liking, etc. as your business, not yourself. You would then have to reverse that “Edit Page” process in order to go back to acting as your personal account….

  59. Hi there, I’m hoping you can help me. I have 2 different business pages & I’m the manager of both. When I’m on FB as myself and see something I’d like to share on one of my business pages, it works great with my first business page, but when I try to do this for my newest one, it will not say “Posting as Pose A Pet”, it will only say “Posting as Jennifer” and will only post to the box on the side, not the wall. The permissions are the same on both, I don’t understand? Do you know a way to fix this?

  60. Unfortunately I’ve not run in to this problem myself Jennifer. And you’re right, it doesn’t make much sense that you can share to one of your pages but not the other. Sounds like maybe a Facebook glitch of some kind?

  61. Hi Randy, like your blog posting on FB admins, it’s really about the most helpful I’ve come across. I’ve got a pretty simple question that I’ve not seem addressed before: I want to add an admin user to an organisation page I created using my personal FB account.
    But I don’t want this admin user to become a FB friend for my personal account – is that possible? I can see that it’s possible to add someone as a page who isn’t currently a friend (by using their email address to invite them), but by making them an admin do they become my FB friend?

  62. Hi, there are some very helpful tips on your site – thanks. I still, however, don’t seem to be able to figure out how to send messages from my ‘page’ as apposed to my ‘personal’ FB account. I see the chart above lists ‘manager’ as able to send messages from the page. I would really appreciate your help.

    Thanks again,

  63. Hi, I created a page for a client, I am the manager and I am trying to remove myself as manager but I am not able to. How can I do that?

  64. Hi Randy,

    I used to have a facebook page in 2010, and one time all of a sudden i was not admin anymore and the page is since left like that without admin, i tried to contact Facebook without success, i tried to ask a lot of peoples how to do to get it back but no one helped. Can you help ? Let me know in my email please, thank you.

  65. Hi, I have a question. I have a Facebook page which my business partner has created and placed himself as a manager, and me as admin. However, we are about to split up, and since business is owned by me, I´d like to remove him. I know he won`t consent on giving it up as the reason for splitting up is him working behind my back. What can I do so at the same time I don`t destroy the FB page?

  66. Unfortunately you’re in a tough situation here Chichi, because the Manager controls your level of access. There may be ways to get help from someone at Facebook, but I’ve not sure.

  67. hi my frnd created a page with me unfortunatley is account was deleted he was manager of the page and other 2 including me are content creator of that page some how he recovered his id which was manager at that time . now issue is that in page only 2 content creator exist and no one is manager their . is their a some way which make content creator a manager or the recoverd id can recover his position bak in page?

  68. Does anyone know if by adding a content creator this user will be able to see my personal profile? I made my website fan page long ago and I used my FB profile that as for now is set to be as private as FB allows, however my concern is if adding other admins to my fan page or any other role that is now offered by FB this people will be able to see my full name and my profile.


  69. This may be slightly off topic. I’ve been made a page content creator of a page. I’m given the option to sign into my personal page, then select the tools drop-down menu and select the page I am content creator on. I can visit any page and post as myself, no problem. But if I visit the page that I’m a content creator on, I can no longer post as myself. It automatically makes me post as that page. Even if I do not select the page from the tools drop down menu.

    I want to be able to visit the page as myself and post using my personal Facebook page from time to time. Any clues?

  70. Hello, I am trying to change my role from manager to content creator so that I can edit pages but when I go to the admin role page there isn’t a drop down menu to change this. I try to add myself but will not let me add myself again – please help.

  71. I am manager of the fan page i would like to know it if is possible to know which admin delete the post on facebook page ?

  72. Unfortunately our fb fan page finds itself without the position of MANAGER. We are by mistake all content creators and we can not name a single MANAGER. We’re reporting this content to fb from 24 May 2013. Please kindly give us an advice, giving us the opportunity to have regular MANAGER in order to operate in the redistribution of roles. We are stuck in their current position. Please kindly give us an advice to solve this problem, thank you. Marcello

  73. I’ve never seen a page without a manager Marcello. Are you sure there isn’t someone else who maintains that level of access? FB is certainly full of glitches, but this would be a new one if there’s not something else in play.

  74. I just became a content manager, and I haveposted a pic but it showed up as MY Facebook name and not the page. I’m extremely new to this admin bizz and I would love to know what I’m supposed to do and how!!

  75. i changed my self from manager to contect creator ….. now there is no any manager of my page .. please help me what can i do that i will become again manager of my page … please helpppp

  76. Hi, need a little help, We have a business page all working fine then one day the Page Rolls (to set up admins) when we click on it, its just blank with no admins. I have search this problem which alot of other people are experiencing but no solution. Ive sent a report to facebook 3 times but no response. I realy need to take an admin off our page but unable to do so.
    Thank you

  77. I am an admin. on a company Facebook page & want to know if it is possible to tell which admin. role/person hid a comment posted to our wall? Thanks! E

  78. Sorry Erin, not as far as we know. You can see which admin actually made a post, but it doesn’t look like FB shows us who hides comments from others. You can check the page’s “Activity Log” under “Settings”, but I’m not seeing anything there.

  79. Hi,

    I have a human profile that I use separately for friends and family, and another facebook profile that I posted all my pre-loved children’s items onto local selling site. As I logged into my selling site facebook page, fb has informed me that that I had no other option but to change the profile to a page, I did this, however I cant get past the Adding Admin before I can actually see the page itself?? Help Please… I cant even go back and reverse it or add myself as admin.

  80. Hi it is interesting to see that admin roles have changed as one of the admins has one become owner and we are wishing to remove but can’t as the delete x is missing
    My question therefore is how do we remove them

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