Apr 26 2012

Google Webmasters Title Tag Screw Up – WTF is –?

In an age when Google seems to be punishing (through lower rankings) legitimate websites, while rewarding a lot of spammers/black-hat SEOs, all while telling us they’re introducing great improvements to their search algorithms, it seems particularly funny to see the folks at Google Webmaster Tools can’t even follow their own best practices for tags.

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Apr 25 2012

Website Launch: Valley Vista – Vermont Drug & Alcohol Abuse Treatment Center

On Monday we launched a brand new website for Valley Vista, a substance abuse treatment center located in the Connecticut River Valley town of Bradford, VT. With their state of the art, 80 bed facility, Valley Vista is able to offer comprehensive detox, treatment and rehabilitation services for men, women and adolescents suffering from alcoholism or drug addiction.

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Apr 24 2012

Convert Facebook Profile to Page

If you’ve mistakenly created a personal profile for your business or organization on Facebook, rather than a “page”, you’re not alone. Whether you did this unintentionally because you simply didn’t know that there was a different process for “pages” or you just thought it would be easier to create a profile initially, Facebook now allows you to convert your profile to a page. The feature has actually been available since last year, but like most “fixes” on Facebook, we’ve seen varied levels of success. Only recently has the Facebook profile to page conversion process seemed to work consistently and successfully for us though, and it’s about time given that it’s against FB’s own policies to use a profile for anything other than an individual’s personal account.

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Apr 23 2012

Download Your Information on Facebook – Another Social Media “How To”

Whether you’re in the process of converting a Facebook profile in to a business page or you’d just like to back up photos you’ve uploaded from a mobile device, you should use the “Download a copy of my Facebook data” feature. In the post we’ll discuss what we like about this capability and where we feel it still needs some work as we walk you through all of the steps involved and talk about how this information can be useful.

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Apr 20 2012

Buying Links for SEO & Google Rankings? Read this first…

Over the last decade, it’s become widely known that Google counts the number and quality of inbound links to a given website (or web page) as one of the most important factors in its keyword rankings. Basically the more links out there that point to your website from websites that are talking about similar topics, especially authority websites that have other sites linking to them, the better. While inbound links have essentially always factored in to web rankings, it’s only been in recent years that most webmasters and business owners have taken notice. Just a decade ago there were a lot of businesses that didn’t even have an online presence, much less a website they needed to rank on the first page of Google’s search results for important searches related to their product offerings. Heck, Google itself started out as a research project just 16 years and in it wasn’t at all what it is today in those first few years.

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Apr 19 2012

Ad Group Ideas (Beta) – New Google Adwords Keyword Tool Feature

A couple of years back, Google overhauled the tool leaving us all learning a new tool (or being forced to make an extra click for the old version. Sound familiar?). Eventually the old version link disappeared and we were all forced to learn the new tool. It’s never been great in my opinion, but it’s been adequate. Then today I noticed the helpful folks at Google Adwords are testing a new (optional) feature in the keyword tool – “Ad Group Ideas (Beta)”.

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Apr 18 2012

Facebook Page URL – Vanity Username/Web Address for Your Business Page

How do you get a custom URL when FB automatically assigns you the long URL with all of the numbers? Well, it used to be that you first had to get 25 “Fans” of your page before you could transition, but a few things changed about six months ago. First, FB ditched “Fans” in favor of “Likes” and then they dropped the minimum 25 “Like” requirement. (The requirement was apparently resurrected at one point, but was quickly dropped again as far as we can tell.) Now, if you have a Facebook business page, there are several ways you can initiate the simple process of claiming your vanity URL.

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Apr 17 2012

New Google Analytics Hides “Old Version” in the Footer

Well, everyone knew this day was coming, and I suppose I’m lucky to have been able to hang on to the familiar old interface as long as I have, but it appears that Google Analytics has finally done away with the “Old Version” option.

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Apr 13 2012

Vermont Governor Shumlin Escapes 4 Bears at Montpelier Home

You would think we’d all be a little more cautious around bears after the text-walking incident in California earlier this week, but not Vermont Governor Peter Shumlin

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Apr 12 2012

Website Launch: Fairbanks Museum Community of Observers

We’re excited to announce today’s launch of the new Community of Observers site for the Fairbanks Museum. As we explained back in July, this site allows citizen scientists, including individuals, school groups and anyone else who likes to observe nature; to record what they see going on around them and share that information in a collaborative effort to track the impacts of climate change on the environment.

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