After writing yesterday’s post about the recent policy change at Google Places, it occurred to me that many of you may not even know what Google Places actually is. I’d like this post to serve as your introduction in to the world of Google Places and local search optimization.
In the internet age Google Places is arguably one of the most important free tools that all small businesses must take advantage of. But you wouldn’t know it to read Google’s own description:
So you’ve finally started to build an online presence for your business or organization. You’ve probably got a new website, a blog, Facebook and Twitter pages, and you may have even taken the next step and created your Google Places listing. But did you know that you may now be in violation of a major Google Places policy? Whether you’ve already claimed your listing or not, you need to know about this change to prevent your listing from being removed. Over the last several days, the SEO blogosphere has been buzzing about the following, unannounced addition to the Google Places Quality Guidelines.