The phrase “internet marketing” is batted about the web with wildly varying definitions – mostly because it really does mean different things to different companies.
For us, internet marketing is about putting relevant products and messages in front of interested, target audiences. It’s an all-encompassing division of VDW where we do everything from pay-per-click advertising to search engine optimization to social media marketing.
We pride ourselves on developing custom internet marketing strategies to help our clients increase sales and generate new leads in order to ultimately improve their ROI (Return on Investment). We know all of the tools that bring success as well as the pitfalls to avoid. This expertise ensures that our clients’ websites are highly visible to search engines and, most importantly, the people whom they wish to reach.
Search Engine Optimization
Our long-term search engine optimization (SEO) services are aimed at helping you get on top and stay on top for a wide variety of keyword phrases your target audience may search. Through best practice, guideline compliant on-page SEO and strategic content planning, we help you rank and drive quality traffic to your website.
Pay Per Click
Pay per click (PPC) advertising allows you to display your ads in front of only the highest quality leads – people actively searching the web for products and services you offer. The best part? You only pay when they click. Learn more about how we can help you lower your cost per lead (or sale) and improve your return on investment through hands-on, professional online advertising.
Social Media Marketing
With each week, social media gains more and more attention as a powerful way to leverage your business. Yet not all platforms are created equal nor are they all the best use of your time and money. Managing these accounts can be intimidating however Vermont Design Works makes it easy. We stay on top of trends of this rapidly evolving medium to train our clients on how to use each platform within a comprehensive approach to online marketing.
Online Reputation Management
Gone are the days of your company’s name swimming undistinguished in a sea of competitors in the phonebook. Dynamic business listings now appear in web search results accompanied by customer reviews. A negative review on the web can be detrimental or an opportunity depending entirely on how you handle it. This is why it’s critical to closely monitor and manage your company’s online reputation. Learn how we can help.
Creating fresh, unique content for your website is among the few aspects of your website’s search engine optimization that you can easily control. A blog provides the perfect solution to publishing this new content. Search engines quickly index and rank blog posts which is why we feel they are such an integral part of any online marketing initiative. Learn more about how we can help you build an ongoing, semi-automated blogging strategy with social media integration.