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Pay Per Click Marketing
Pay-per-click, or PPC online advertising campaigns are an important part of any comprehensive internet marketing strategy, particularly for businesses in highly-competitive industries. These campaigns also allow you to start getting results from the moment you launch your website because your ads will be shown to web users searching the major search engines for your products and services. This is especially important for new companies or companies that only recently launched their first website.
Pay-per-click ads generally appear above and to the right of organic search engine results. They’re called “pay-per-click” because advertisers only pay when ads are actually clicked, meaning the advertiser isn’t spending advertising dollars just for the ad to be displayed which may not bring in any leads. By paying only when ads are clicked, advertisers only spend money when someone actually visits their website. This allows advertisers to only pay for high quality leads. The users clicking the ads are also very likely to convert because they had to have searched a phrase that the advertiser is bidding on. A user searching for apple sauce won’t see ads for auto repair so the advertiser running auto repair ads won’t waste ad dollars generating clicks from users not likely to convert.
The amount an advertiser will pay for each click varies greatly based on a number of factors, not the least of which is the level of competition in the advertiser’s industry. When you hire Vermont Design Works to set up and manage your PPC campaigns, our primary focus is getting you targetted leads at the lowest CPC (cost per click). With a low CPC we help clients achieve the highest possible ROI.
How can VDW help you with pay-per-click advertising?
- Successful pay-per-click advertising requires knowledge, experience and specialized tools only a trained professional knows how to use. VDW offers comprehensive PPC services using only the latest tools and techniques.
- VDW's search engine marketing experts have years of experience running cost-effective PPC advertising campaigns. We know how to choose keywords and place ads for maximum ROI.
- We place ads on all 3 major search engines (Google, Yahoo!, and Bing) to ensure our clients’ ads are being seen by most internet searchers.
- Our pay-per-click campaigns are used to supplement our organic SEO efforts, focusing our PPC spending on search terms where the organic competition is higher. This helps us keep your cost-per-lead down.
- We "optimize the funnel" by using consistent keywords throughout the conversion process – from keywords bid on used in ad copy, to landing pages, to call-to-action. To achieve lowest possible CPC and maximum ROI, we’re always refining every part of the sales funnel in response to the changing search environment.
Pay-per-click advertising is an ongoing process of setting up campaigns, reviewing results, testing changes, optimizing campaigns based on results, editing keyword lists...and then measuring results and starting over. The end goal is a low cost-per-lead or CPL. With professional attention your PPC campaigns can bring in a steady stream of quality leads without breaking your advertising budget.
Call or email us to get a review of how PPC search advertising can play a role in your overall online marketing strategy.
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