Services
Social Media Marketing
While you’re certainly aware of the popularity of social media websites like Facebook and Twitter, you may not be aware that it has quickly become an important aspect of any all-encompassing internet marketing strategy. Most individuals already engage with social media on a personal level, but it is now recommended that all companies and organizations have Facebook and Twitter accounts. For many small business owners and non-profit organizations, managing these accounts can seem intimidating, but Vermont Design Works is here to help you put together a comprehensive social media strategy.
In reality, social media is just modern day word-of-mouth with a technological twist and added internet marketing benefits. They also allow you to update customers on websites they use every day without requiring them to come to your website and read your blog, which is particularly important if your products and services aren’t something many people would regularly read about.
Essentially, social media allows businesses and organizations to get their products, services and messages in front of potential customers where they are already "hanging out". This method of low-pressure and low-key communication provides a way build the trust of existing customers and win over new ones. And unlike traditional word-of-mouth, social media connects your audience to you directly so real-time interaction takes place.
For companies that offer local services, social media posts are also a great way to let the community know that you care - you can use your posts to share information about your community activities and local charity work.
Although the many advantages of social media are increasingly obvious, many small to mid-size businesses still don't have a social media presence to speak of. Concerns about time, resources and lack the knowledge prevent many companies from moving forward with social media as part of their broader online marketing strategy, but Vermont Design Works is here to help.
Our Social Media Services
If you don’t have a Facebook page or Twitter account, we’ll create and optimize them for you. Then it’s time to think about strategy.
The blog we set up on your new website will automatically update your Facebook and Twitter pages whenever a new post is written. Simply by regularly blogging you’ll be able to maintain active social media pages. And the posts on Facebook and Twitter will link back to your website which can obviously help bring in more traffic.
Of course you need to make people aware of your Facebook and Twitter pages so it’s important that you start by having links to them prominently featured on your website. You should also tell friends, customers and employees about your pages and request that they follow you and spread the word. You can even hold contests and have special offers for people who follow to gain some attention. Whatever your goals, and regardless of the type of products or services you offer, we’ll work with you to come up with a custom social media strategy that allows you to engage with your audience without leaving you standing around scratching your head trying to think of something to tweet about.
Follow / Fan Us