OnlineMarketingWorks™ Services
One of the most important elements of marketing a website is making sure that it appears in search engines under the keywords your potential customers will use to find you. Our OnlineMarketingWorks™ service is designed to do just that.
Although OnlineMarketingWorks™ marketing and search engine optimization services can be purchased at any time, we strongly urge you to consider including them in the design process. By optimizing your site at the same time it is being developed (particularly by incorporating keywords into content as it is being written, instead of revising content later), you will save substantially on re-programming fees – and will start getting results as quickly as possible.
Our five OnlineMarketingWorks™ packages are tailored to websites of different sizes and to different marketing strategies. Regardless of the package you choose, however, each OnlineMarketingWorks™ package has the same basic steps: optimization, submission, and maintenance.
“Optimization” means that we set up your pages so that search engines will see your keywords and use them to rank your site. To optimize your site, we will work with you to identify target markets for your products and services. We will then create keywords designed reflect the specific products and services you offer, and to lure the customers you want. When we have identified these keywords, we will incorporate them strategically into the content and back-end programming of your site.
Once your site has been optimized, the next step is submission. “Submission” means that we manually register your site with the major search engines so that their “web spider” programs begin to visit it and gather information about its purpose and content.
After the initial optimization and submission are complete, it is crucial to update and track your keywords regularly in order to ensure that you maintain your search engine rankings. Most of our OnlineMarketingWorks™ packages include scheduled tracking and re-optimization. Whenever we re-optimize your site, we will send you a report on your keyword rankings and the traffic to your site.