What do you think when you hear the phrase “online marketing”?
We wouldn’t blame you if this conjures up images of obnoxious pop-up credit card ads or animated low interest mortgage refinancing ads you see while checking the weather – we hate that spammy nonsense too.
For us, online marketing is all about getting relevant products and messages in front of interested, target audiences. It’s an all-encompassing term that can mean, among other things, pay-per-click advertising, search engine optimization and social media marketing.
At Vermont Design Works, we develop custom internet marketing strategies to help our clients increase sales and leads, and ultimately improve their ROI (Return on Investment).
Search Engine Optimization
Our long-term search engine optimization (SEO) services are aimed at helping you reach the top of search results pages for a wide variety of keyword phrases your target audience may search... and helping you stay there! Through best practice, guideline compliant on-page SEO and strategic content planning, we help you rank and drive quality traffic to your company or organization’s website.
Pay Per Click Advertising
Pay per click (PPC) advertising allows you to display your ads in front of only the highest quality leads – people actively searching the web for the products and services you offer. The best part? You only pay when they click! Learn more about how we can help you lower your cost per lead (or sale) and improve your return on investment through hands-on, professional online advertising today.
Social Media Marketing
Interest in using social media as a marketing tool has grown rapidly in recent years, and continues to do so. Yet not all platforms are created equal, nor are they all the best use of your time and marketing budget. Managing these accounts can be intimidating, but Vermont Design Works makes it easy. We stay on top of the constantly evolving trends so that we can train our clients on how to use each platform as part of a comprehensive approach to online marketing.
Blogging & Content
Creating fresh and unique content for your website is among the few aspects of your website’s search engine optimization that you have complete control over, and a blog provides the perfect solution. Search engines quickly index and rank blog posts which is why we feel they are such an integral part of any online marketing initiative. Learn more about how we can help you build an ongoing, semi-automated blogging strategy with social media integration.