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Farrell Distributing Website Launch

[Web Development, UI/UX Design]
Today we're excited to announce the recent launch of a beautiful and contemporary website for Vermont's largest beverage distributor and the only Anheuser-Busch distributor in the state - Farrell Distributing of South Burlington, VT. After the 80 year-old, third generation company updated their brand with a contemporary logo, they recognized the need to bring their website into the modern era as well. Farrell Distributing Screenshot Farrell's primary online business objectives for the new site were to provide customer and retailer awareness of the beer, wine and non-alcoholic beverage products they carry. After several rounds of design and discussion with the folks at Farrell, we settled on a clean, professional design that also incorporated a lot of local flare through high resolution, rotating photographs on the home page. We also utilized the new iconography  developed during their rebranding throughout the site. Beyond the aesthetics of the home page and the overall rebranding, the new site is designed to be largely informational so it needed to be easy to navigate and locate the information retailers and consumers will be looking for. Additionally there's a retailer login section where retailers can access current price lists. Phase two will be an integration of data from their internal VIP powered systems into the website to provide a richer user experience toward discovering our products. Stay tuned! Head over and check out the new Farrell Distributing website at today and let us know what you think in the comments below!