User Experience Design (known as UX) simply put, is how a product makes us feel when we use it. The User Interface (or UI) is what the user actually interacts with throughout their experience to accomplish their desired tasks. Some questions to consider: Was it intuitive to use? Could they accomplish their goals easily and without being frustrated by a learning curve? Was the overall experience pleasant? If the experience is positive, your visitor will be happy and will not hesitate return.
The key to good UX/UI is empathy for your users. In order to ensure your users are happy, we work tirelessly to put ourselves in their shoes. Who are your users? What is their primary goal? How can we help them achieve that goal effortlessly and pleasurably? By putting ourselves in the mindset of the user, we reveal new insights into how the site should look and function, allowing us to build a product that is a joy to use.