Your website looks good right? It's functional and provides a great user experience. But, can a disabled person use it? Can a visually-impaired person understand what your photos and other non-text aspects of your website are and do? If not, you may need to make some changes to make sure your company's site meets these requirements or you may receive a letter from lawyers threatening Americans with Disability Act, or ADA, claims.
The Americans with Disabilities Act was passed to prevent the loss of rights and opportunities among those who have a variety of disabilities and it requires businesses to ensure that all their customers have access to the same services, regardless of their physical limitations. ADA applies to everything from the workplace to education and the internet. The government is now actively ensuring that the requirements for ADA accessibility include online properties such as websites and mobile apps.
While the government makes it's final decisions about specific guidelines, it’s important to ensure that your websites are WCAG 2.0 AA compliant. Our in-house designers recommend reviewing their guideline very early during the discover and design process and Websites are the next frontier of ADA compliance provides a nice summary of what you should be aware of now.