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Iron Thread

Iron Thread

Iron Thread is a cutting-edge, custom embroidery studio specializing in motorcyle patches. We designed and developed a new responsive website to engage customers and promote new merchandise.

Project Goals

After 15 years in business, Iron Thread wanted to elevate their web presense to match that of their product. Most importantly, they wanted to develop a responsive website to accomodate the majority of their audience who was viewing their website on mobile devices and tablets. It was also important that the look and feel of the website wasunique and one-of-a-kind, to reflect the custom designed and hard-crafted embroidery products Iron Thread creates for their customers. Iron Thread also launched a new product line in tandem with their new responsive website which represented a new marketing strategy, social media approach, and need for an eCommerce solution to create a seamless experience for their customers.

Our Solution

Iron Thread is an embroidery studio that is unique in its approach. Every product that is created by Iron Thread is handcrafted and custom detailed for each client's specifications. It was important for the redesign of the website to reflect the quality of their work and the differentiated experience of working with the company.
Iron Thread features images sent from their clients to show their work in the "real world." This gives potential customers a great visual example of what to expect when working with Iron Thread. Therefore, image galleries were extremely important to the success of Iron Thread's responsive website redesign.
With the launch of Iron Thread's new responsive website was the launch of their line of merchandise. We utilized Shopify's API to integrate their eCommerce solutions with Iron Thread's website. This allowed for a custom designed shopping experience that is seamless for site visitors.

The Results

  • A bold, unique design
  • New eCommerce Solution
  • Mobile friendly
We couldn’t be happier with our new website. The VDW team made the process for us very easy for us. Extremely professional, creative & knowledgeable staff. We will recommend VDW to anyone who needs their services.
Co-Founder & Lead Designer, Iron Thread

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