TrackMaven is a marketing analytics and attribution software company who needed a technical partner to help them enhance their line-of-business software. The API increases visibility of the insights their platform provides to their customers' executive tier. This audience relies on business intelligence and analytics platforms such as DOMO and Tableau to provide high-level executive summaries of their company's performance across all aspects of their business, including billing, payroll, sales, and marketing data sourced from multiple third-party software platforms.
- Enhanced line-of-business software
- Benchmark reporting for strategic decision making
- Custom connectors to view marketing analytics